AI Tools and Vendors: A Directory for Marketers

The primary focus of this directory of AI vendors and tools is on generative AI. The tools are separated out into four groupings based on the type of content they create or manipulate for various specialized applications: text and writing, images, video and animation, and audio and voice.

Also included are two other sets of tools that rely on machine-learning and AI to solve broadly more complex marketing issues. Those tools are categorized either as "general marketing" or "SEO/search."

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General Marketing
Text/Writing
Image
Video/Animation
Audio/Voice
SEO/Search

General Marketing AI Tools

Drift, a Salesloft Company

Category: General Marketing

Drift a Salesloft Company, the buyer experience and Conversational AI company, inspires businesses to create engaging customer experiences, one conversation at a time. Drift helps customers translate conversational data and buyer behavior into relationships, pipeline, and revenue. Its AI platform listens, understands, and learns from buyers to deliver personalized experiences and recommendations.

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Salesforce Marketing Cloud Engagement

Category: General Marketing

Powered by AI, Salesforce's Marketing Cloud Engagement tools enable marketers to build relationships with their customers—at scale—and increase customer lifetime value. Marketers can activate relevant customer data through multichannel journey orchestration; leverage hyperdynamic content through email, mobile, and conversational messaging; and maximize marketing effectiveness with cross-channel analytics.

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6Sense

6sense describes itself as "the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue." Its predictive intelligence platform 6sense Revenue AI uses AI, big data, and machine-learning to uncover anonymous buying signals, prioritize accounts for sales and marketing, and suggest channels and messages for targeting buyers.

Category: General Marketing

Bluecore

Bluecore is a multichannel retail marketing platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing messaging and campaigns. "Bluecore replaces manual processes with advanced predictive models, allowing brands to manage communications through a single interface," according to the company.

Category: General Marketing

DemandBase

Demandbase describes itself as a leader in account-based marketing (ABM) software, go-to-market (GTM) tools, B2B advertising platforms, and B2B data companies. "Demandbase's go-to-market platform is built around Account Intelligence, which combines your sales and marketing data with our validated B2B data—all made sense of by the best AI in the biz—and put into action through Demandbase One."

Category: General Marketing

NextRoll

NextRoll's machine-learning technology gathers data, delivers insights, and helps target buyers in strategic ways. Its AdRoll platform helps D2C brands with display and social ads, behavioral email, and insights. Its RollWorks platform is a B2B account-based platform that identifies accounts, engages them across channels, and measures campaign effectiveness.

Category: General Marketing

Conversica

Conversica creates conversational AI-powered virtual assistants to act as virtual Marketing, Sales, and Customer Success team members. The virtual assistants engage in human-like dialogue with leads and customers via email and text messages—in English, French, German, Spanish, Portuguese, and Japanese.

Category: General Marketing

Rembrand

Rembrand is a programmatic platform for hyper-realistic AI-generated product placement in digital video. Using "physics-informed generative ai," the software embeds products in video during post-production. It enables brands to be a part of the story rather than a commercial interruption that gets ignored or skipped.

Category: General Marketing

Hypotenuse AI

Hypotenuse AI is a content-generation platform that uses AI to create, edit, and summarize content, including art and images—as well as SEO-optimized articles, blog posts, product descriptions, marketing and ad copy, headlines, slogans, captions, interactive questions and polls, and more. You can choose from a range of templates.

Text/Writing AI Tools

Category: Text/Writing

OpenAI/ChatGPT

"OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity." Its ChatGPT product "is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response."

Category: Text/Writing

Grammarly

"Backed by 14 years of AI expertise, Grammarly is committed to helping companies eliminate this complexity with enterprise-grade AI that unblocks the flow of information across their organizations and up-levels how work gets done." Grammarly Business provides AI-enabled products to accelerate the writing process with enterprise-grade generative AI.

Category: Text/Writing

Writer

Writer is an enterprise-grade generative AI platform built for the needs of companies and teams. It uses a company's own data and its style and brand guidelines; as a result, generated content is consistent and on-brand.

Category: Text/Writing

Notion

Notion AI is a writing tool that's part of the Notion productivity workspace where teams can create docs, take notes, manage tasks, and organize work. Notion AI edits, writes and rewrites, summarizes, and translates text, also allowing you to modify tone. You can generate emails, blog posts, lists, definitions, and more.

Category: Text/Writing

Jasper

Jasper is an AI writing tool that generates marketing copy, including articles, social media and blog posts, emails and subject lines, product descriptions, video scripts, ads, and more. It can produce SEO content for specific keywords, and it can optimize titles and meta descriptions. It can be used in 30+ languages, including for translations.

Category: Text/Writing

Anyword

Anyword generates articles, social media and blog posts, optimized landing pages, emails, ad copy, and more. It scores and ranks copy by predicted performance. Only top-performing variations are offered up, ensuring you use only high-performance copy. It learns what works for your marketing by analyzing every piece of copy you've published.

Image AI Tools

Category: Image

OpenAI/DALL·E 2

"DALL·E 2 can create original, realistic images and art from a text description. It can combine concepts, attributes, and styles," according to OpenAI. DALL·E 2 can also edit existing images and so create variations of them by adding elements to or removing elements from the original.

Category: Image

MidJourney

Midjourney provides text-to-image AI services online and users can use a chat application, Discord, to communicate with the bot to create images. It uses simple commands and requires no coding experience to create images. "Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species."

Category: Image

Stable Diffusion

"Stable Diffusion is a latent text-to-image diffusion model capable of generating photo-realistic images given any text input…[and it] empowers billions of people to create stunning art within seconds."

Category: Image

Canva

Canva is a graphic design platform that empowers users to create visually appealing content through a drag-and-drop interface. It offers a range of customizable templates, graphic elements, typefaces, stock photos, video and audio, and editing tools, enabling the production of designs for various purposes, including photo editing, presentations, infographics, social media posts, and more.

Category: Image

Visme

Visme is an all-in-one platform for creating presentations, documents, data visualizations and charts, videos, infographics, and other branded content. Its drag-and-drop interface, templates, and design assets help you convey information and engage audiences through appealing visuals. It allows individuals or teams to collaborate throughout the creation process.

Category: Image

Hypotenuse AI

Video/Animation AI Tools

Category: Video/Animation

Synthesia

Synthesia, an AI-powered video-creation tool, transforms text into speech. Merely choose an avatar, type a script (in 60+ languages), and a video will be generated in minutes. "Synthesia simplifies the video editing and creation process while allowing users to customize videos as they please. Create, edit, customize, and download videos in just a few clicks."

Category: Video/Animation

DeepBrain AI

"DeepBrain AI provides solutions that leverage the power of Artificial Intelligence to quickly create hyper-realistic digital humans that inform, solve and guide users through thousands of possible scenarios and real-time interactions."

Category: Video/Animation

Colossyan Creator

Colossyan enables video production with the help of AI and machine-learning. It can be used for everything from HR training videos to YouTube clips, and it aims to make creating video content easier and accessible to all. Available in 60+ languages. "Our mission is to democratize video content and make studio-quality videos available for all learning and development teams, content creators and business owners."

Category: Video/Animation

Rembrand

Category: Video/Animation

Content Lab

Virtual-event platform Goldcast's Content Lab is an AI product that helps B2B and event marketers accelerate and optimize content repurposing using long-form video as input. Videos of events, webinars, customer testimonials, etc. can be quickly and easily transformed into multiple video and text assets for use across channels—in the form of clips for social media, podcast promos, blog posts, and more.

Audio/Voice AI Tools

Category: Audio/Voice

Murf.ai

Murf.AI is text-to-speech Cloud-based software that generates audio files from text. It has a rich library of voices and functions, such as voice cloning and voice changing. It can create highly realistic voiceovers for videos, ads, presentations, and podcasts. It "allows you to match the timing of your voice with videos or presentations or even edit your voice using text."

Category: Audio/Voice

Descript

Descript is a voice generator that creates a highly realistic clone of your own voice and allows you to create speech just by typing. With it, you can write, record, transcribe, edit, collaborate, and share videos and podcasts. "Descript's AI-powered features...fuel YouTube and TikTok channels, top podcasts, and businesses using video for marketing, sales, and internal training and collaboration."

Category: Audio/Voice

Podcastle

Podcastle is a web-based platform that enables podcasters and other creators to record, edit, enhance, transcribe, and export content. "Podcastle is an AI-powered audio & video creation platform that helps professional and amateur podcasters create, edit and distribute production-quality podcasts with ease. [Our] mission is to democratize access to broadcast storytelling."

SEO/Search AI Tools

Category: SEO/Search

Semrush

"Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels."

Category: SEO/Search

BrightEdge

BrightEdge is a global leader in enterprise organic search and content performance. "The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels." Its AI-powered solutions help marketers to discover the search demand of visitors and to create engaging content.

Category: SEO/Search

MarketMuse

MarketMuse uses algorithms to scan a company's online content and compares it to similar and competing websites' content. It makes suggestions for improvement based on those comparisons. "MarketMuse Suite, an AI-powered content intelligence and strategy platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward."

Category: SEO/Search

Jasper

What Is Generative AI? And What Types of Content Can It Create?

Generative AI—a type of artificial intelligence (AI) that is capable of creating content autonomously on the basis of large language models (LLMs)—can produce a variety of content types, including text, images, video, audio, and more.

Below are brief descriptions of common types of content that generative AI can produce in response to prompts (i.e., text-based instructions).

AI for Writing and Text Generation

Generative AI can generate text by analyzing existing text and using natural language processing (NLP) to create new sentences and paragraphs. It can also be used to generate summaries of existing text or to create original stories, articles, or other types of written content. It can also be used to generate natural language responses for chatbots or virtual assistants.

AI for Image Creation

Generative AI can create all kinds of images from scratch, including highly realistic ones, using algorithms and existing data sets. It can take existing images and modify them to create new versions. It can also generate photorealistic images of people or objects that don't actually exist.

AI for Creating Video and Animation

Generative AI can generate videos from existing footage or from scratch, based on existing data. It can be used to modify existing videos by adding effects or changing the speed or direction of the footage. AI video generation can also be used to create photorealistic videos of people or objects that don't actually exist.

AI for Audio and Voice Generation

Generative AI can produce audio from scratch and it can modify existing audio files. It can also create music by combining and manipulating sound- and instrument-related existing data.

AI for Generating Other Content Types

Generative AI can also be used to generate other types of content, including 3D models, virtual reality experiences, and interactive games.

Add a Tool to This Directory

If you would like to suggest a generative AI tool for inclusion in this directory, reach out to Editorial.

Feature Your Tool Priminently

If you'd like your own company's tool to be highlighted with a more prominent page position, larger form factor, and enhanced information, reach out to Marketing Services by submitting the form at the bottom of this page.