Dive into the future of marketing with Caitlin Seele as she explores how Conversational AI is revolutionizing the way businesses connect with their audience, turning generic website interactions into meaningful experiences. Uncover the secrets behind Conversational AI's ability to redefine engagement and drive demand like never before.

During this session, you'll learn about...

• Streamlining demand generation workflows with Conversational AI
• Empowering content personalization through AI insights
• Enhancing customer connections with predictive analytics

Join us to transform your marketing strategy and forge deeper connections with your audience through the power of AI.

With all the chitter around AI and demand generation, will AI finally help pull us out of the nine levels of personalization hell we've sunk into?

Or will it lead you to a life of marketing torture?

Join us on this deep dive into what you should be personalizing for, where you should focus your efforts, and how AI can help you get out of the pits or drag you down deeper.

In this session with buyer behavior expert and award-winning demand generation marketer Kenda Macdonald, you'll learn...

• What to prioritize... and what you can safely ignore
• How to leverage AI
• What to keep an eye on to stay in your conversion happy place

It's clear to most modern marketers that leveraging AI in their demand generation and go-to-market motions has tremendous potential. What's not as evident is how best to apply, integrate, and achieve AI's impact at scale across the buying and customer journey.

If you want to go beyond experimentation and learn how and where you can use AI right now to accelerate sustainable and scalable revenue results, you're in the right place. During this session, you'll hear about specific use cases and best practices for accelerating adoption across your marketing organization.

Notable demand generation expert Matt Heinz will show you how to...

• Design and implement AI-driven accelerators for everyday demand activities
• Super-charge your sales enablement efforts to accelerate your sales team's efficiency and quota achievement
• Orchestrate AI adoption more quickly across your go-to-market teams (marketing, sales, product, CS, and more)

As buyers push sales aside in favor of self-education, marketers have a huge opportunity to contribute to revenue growth. How well you know your buyers is a key factor for successful B2B demand generation programs that help buyers move from curious to customer.

This is where the combination of buyer personas and AI comes into play. While AI isn't yet trustworthy enough to create buyer personas from scratch, it can contribute a lot once you've built a foundation. Then AI helps you apply your persona to inform and execute personalized marketing strategies that drive business.

In this session with long-time B2B marketing strategist and personas expert Ardath Albee, you'll learn?

• What baseline persona information you need to get started
• How to use AI to augment skeleton personas into fleshed-out, strategic tools
• Use cases for using AI + personas to create a meaningful content strategy
• A few AI tools to help you up your personas game

We've all tried that quick prompt that wrote a blog post.

But only some have seen the detailed prompts that drive the top-of-funnel (TOFU) brand awareness that supports a demand gen program through email and social channels.

If you'd like to see that, we have something for you.

Longtime content strategist and email marketing pro Andy Crestodina has tested hundreds of AI prompts. In this session, he'll show you how to...

• Discover which posts your followers love most
• Improve your email signup CTAs for better conversion
• Align topics with channels
• Let AI tell you exactly which of your articles grows your list the fastest

Forty-five minutes after this session begins (before we even start Q&A!), you'll have the prompts and use cases to tune up your own demand gen TOFU program. The quick smart framework jumps over the lazy prompt.

In the rapidly evolving landscape of B2B marketing, staying ahead means leveraging the latest technologies to understand and engage your target audience more effectively. Get the knowledge and tools you need to harness AI for crafting impactful content strategies that resonate with your audience and drive results.

Dive deep into how AI can transform how B2B marketers approach content creation, distribution, and optimization. During this session, you'll explore the journey from gathering insights to taking action by creating highly targeted and personalized content.

Join digital marketer and author Jason Hunt for this session to learn...

• How to use AI to identify and create effective lead magnets
• How to personalize your B2B content at scale with AI
• How to automate and optimize content distribution

It's no secret that lead generation and nurturing (and all the tasks necessary to do them well) are increasingly difficult. But you can improve your workflows—and program results.

If you're exploring new ways to optimize your lead generation endeavors through AI, this session is tailored for you. B2B marketing consultant and author of The Modern AI Marketer Pam Didner will share AI tools you can use to enhance your outreach strategies.

During this session, you will gain insight into...

• Effectively integrating AI into your lead-generation outreach
• Developing a systematic workflow to identify areas where AI can be beneficial
• Optimizing the potential of your content for successful lead generation.

In an era where data-driven decision-making is paramount, effective marketers increasingly turn to AI to gain insights and drive results. However, the promise of AI comes with significant privacy, data protection, and legal compliance responsibilities.

During this session, our favorite Internet attorney, Ruth Carter, will provide clear answers to your pressing questions about the intricate intersection of AI and marketing. Get ready to equip yourself with the knowledge and tools to harness the power of AI responsibly and ethically as you learn about?

• Using AI ethically: Discover practical strategies for harnessing the power of AI in marketing campaigns while upholding confidentiality agreements, safeguarding sensitive data, and ensuring the privacy of individuals
• Crafting a robust AI policy: Learn the essential components of an AI policy tailored to your organization's needs, addressing key considerations such as data governance, transparency, and accountability
• Adapting to regulatory trends: Gain valuable insights into navigating the ever-evolving landscape of laws and regulations governing AI in marketing and learn how to adapt your strategies to remain compliant

What does the future hold?

What's a safe bet? A calculated risk?

We have data to predict many cyclical, seasonal trends, but we don't often use that data well. Let's change that.

Trust Insights Chief Data Scientist and MarketingProfs member-favorite presenter Christopher S. Penn joins us to discuss how predictive analytics and generative AI can combine superpowers to build your desired marketing future. You'll learn...

• What data is essential for predictive analytics and time-series forecasting
• The best tools to do forecasting
• What can go wrong and what you can't forecast
• What to do with your forecasts using generative AI to bring them to life

Most marketers agree that AI can save them time, and demand gen marketers can benefit from this the most. It can help marketers find and target the best leads and accounts, and can help them build out content quickly.

But there are a number of considerations businesses must face before deploying AI in their demand gen strategies.

In this session, we'll discuss how you can ready your business to successfully use AI. You'll learn:

• The difference between predictive and generative AI, and when to use both
• The importance of preparing your data to leverage predictive and generative AI successfully
• How to use AI to understand your customers
• Considerations for protecting your data and building trust with customers