Your New Adventures With AI Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials on this page. We can't wait to hear what you'll do with them!
Session 1
Personalization Perfected: Conversational AI's Impact on Demand Generation, presented by Drift a Salesloft company
with Caitlin Seele
Redefine customer engagement and drive demand with Conversational AI! Caitlin explores how Conversational AI turns generic website interactions into meaningful customer experiences. Simplify your demand gen with Conversational AI's ability to personalize content with predictive analytics.
Session 2
Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?
with Kenda Macdonald
AI personalization can improve your demand gen results—but you have to be careful where you focus your efforts. Kenda takes a deep dive into what you should be personalizing in your demand gen, what you can safely ignore, and how to use AI for more effective personalization.
Session 3
Accelerating AI's Impact Across the Entire Buyer & Customer Journey
with Matt Heinz
You're aware of AI's potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer's journey.
Session 4
Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less
with Ardath Albee
Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies.
Session 5
AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion
with Andy Crestodina
Brand awareness brings in your prospects. But if you want AI's help at the top of your funnel, you'll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions.
Session 6
The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action
with Jason Hunt
Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results.
Session 7
Optimize Lead Generation With AI
with Pam Didner
Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.
Session 8
Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance
with Ruth Carter
Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.
Session 9
How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success
with Christopher S. Penn
Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.
Session 10
Building Out Your Demand Gen Strategy With AI
with Ruth Bolster
Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.