Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven.

However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found.

In general, Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays.

Time of day is a similar story. Fortune 500 companies overwhelmingly put photos up on Instagram during business hours, with posts spiking between 3-4 PM EST.

However, Instagram engagement stays fairly consistent throughout the day and night. Posts during business hours are only 6% more effective than off-hour posts.

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What Are the Best Days and Times to Post on Instagram?

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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