Contributed by Ayaz Nanji
- What SMBs Want From Their Websites
SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according ...
- How Decision-Makers Perceive B2B Ads on LinkedIn
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
- When Is It OK to Use Emojis at Work? [Infographic]
Is it OK to use emojis when communicating with a new client? With a client you've known for a long ...
- LinkedIn Data: How Work Is Changing [Infographic]
The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up ...
- Why B2B Marketers Are Investing in AI
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI ...
- Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, ...
- What to Do If Your Social Media Post Goes Viral [Infographic]
This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.
- YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition ...
- B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and ...
- Brands & Politics: Do People Want Brands to Weigh In More?
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand ...
- The Influencer Content Tactics Americans Dislike Most [Infographic]
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say ...
- What Is Ghostwriting? [Infographic]
This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.
- Do Recent College Grads Need Workplace Etiquette Training?
Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and ...
- Are Marketers Worried About Being Replaced by AI?
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according ...
- How to Maximize Engagement on TikTok [Infographic]
This infographic explores the key factors that influence content discovery and amplification on TikTok.
- 45 Tips to Master the Executive Sale [Infographic]
This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."
- TikTok Is Now Gen Z's Top Social Platform for Product Information
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to ...
- What Drives B2B Purchase Decisions: Personal vs. Professional Considerations
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. ...
- 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's ...
- The Eight Laws of B2B Tech Marketing [Infographic]
B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all ...
- The Impact of Generative AI on Press Releases
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press ...
- How US Small Businesses Are Using AI
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...
- 10 Basic Elements of Design [Infographic]
This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.
- The Rise of Reddit as a Search Engine
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
- B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent ...
- The Ultimate SEO Keyword Research Checklist [Infographic]
This infographic looks at nine key steps for developing an effective SEO keyword strategy.
- Seven Tips for Running a Successful PR Campaign [Infographic]
This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the ...
- The Impact of Privacy Laws on Digital Advertising
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.
- What Motivates B2B Buyers to Share Vendor Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...
- How Social Media Is Impacting Gen Z's Mental Health [Infographic]
Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also ...
- The State of Salesforce's App Marketplace in 2024 [Infographic]
What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points ...
- The Rapid Growth of Spotify as an Advertising Platform
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.
- How Inflation Has Affected SMBs in 2024
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to ...
- The 40 Brands US Customers Are Most Loyal To [Infographic]
Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty ...
- 10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]
Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more ...
- The Direct Mail Elements That Spur Action
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in ...
- The Factors That Drive B2B Ad Effectiveness on LinkedIn
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads ...
- The Importance of Story Framing for PR Success [Infographic]
With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...
- How to Conduct an SEO Competitor Analysis [Infographic]
This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of ...
- The Biggest Barriers to Adopting AI for Marketing
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according ...
- The Top Challenges Businesses Face With Data Integration
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent ...
- How Iconic Brand Logos Evolved Over 100 Years [Infographic]
This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and ...
- 57 Great AI Tools to Try in 2024 [Infographic]
This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, ...
- The Top Small Business Marketing Channels, Tactics, and Trends
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted ...
- What Triggers B2B Tech Firms to Create New Content
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? ...
- The Downsides of Startup Culture [Infographic]
This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never ...
- The Top 50 Podcasts in the United States [Infographic]
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, ...
- The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say ...
- Global Ad Spend Outlook for 2024-2026
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according ...
- The 5Ws of Connecting Effectively With B2B Buyers [Infographic]
This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they ...
- Five Ways Small Businesses Can Use AI Image Generators [Infographic]
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can ...
- Do Google Searches Still Lead to Clicks in 2024?
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't ...
- Essential Attributes of Successful Multichannel Marketing Strategy
Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.
- Top-Rated Social Media Apps in Various Countries [Infographic]
What is the most highly rated social app in various countries around the world? To find out, researchers examined the ...
- The Rapid Rise of YouTube Shorts [Infographic]
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than ...
- The Top Benefits and Challenges of Direct Mail Marketing
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face ...
- Are AI Tools Disrupting Google's Search Dominance? Not Yet.
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.
- 10 Tips to Improve Your Content Marketing Visuals [Infographic]
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, ...
- How Executives Can Control Content Chaos [Infographic]
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.
- Top Reasons Workers Leave, Stay, or Choose New Jobs
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed ...
- The Top Challenges in Executing a Data-Driven Marketing Strategy
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to ...
- The 10 US Companies Where Employee Confidence Is Highest [Infographic]
Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a ...
- How to Create Insightful and Actionable Buyer Personas [Infographic]
This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how ...
- The Top Benefits and Challenges of Using AI for Social Media Marketing
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the ...
- How Buyer Behavior Is Changing, According to Younger B2B Marketers
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing ...
- Five Ways Small Businesses Can Use Generative AI [Infographic]
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing ...
- Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand ...
- B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is ...
- How Rhythm Can Help Your Social Media Content [Infographic]
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social ...
- Five Social Media KPIs to Watch Closely [Infographic]
Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need ...
- How the Martech Landscape Has Transformed Since 2011
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
- How Familiar and Skilled Are B2B Marketers With AI?
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to ...
- Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]
This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.
- The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]
Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according ...
- Business Leaders' Top Concerns About Generative AI
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, ...
- The Gap Between Marketing Agency Confidence and Client Satisfaction
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction ...
- How Brand Consistency and Hyper-Personalization Drive Success [Infographic]
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's ...
- Successful ABM: What B2B Marketers and Salespeople Need From Each Other
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? ...
- The Current and Future Trends Shaping B2B Marketing
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? ...
- SEO Trends: The Shift From EEAT to MEEEAT [Infographic]
According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.
- The Use of Generative AI by B2B Firms [Infographic]
Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent ...
- How AI Is Impacting Market Research
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to ...
- Work Trends for 2024: Talent Shortages and AI Upskilling
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase ...
- The 20 Most Mispronounced Brands Around the World [Infographic]
French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according ...
- 20 Great Content Marketing Tools for 2024 [Infographic]
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.
- Global Ad Spend Trends: Meta Set to Overtake Linear TV
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.
- How Different Generations Feel About AI-Powered CX Bots
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent ...
- The Evolution of Marketing From Product-Centric to Human-First [Infographic]
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.
- The Rise of Virtual Influencers [Infographic]
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.
- What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and ...
- The Most Successful Types of B2B Influencer and Brand Collaboration
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did ...
- How the B2B CMO Role Is Evolving [Infographic]
Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research ...
- 11 Best-Practices for Onboarding Sales Staff [Infographic]
How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at ...
- LinkedIn Data: The Most In-Demand Marketing Skills in 2024
Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social ...
- Enterprise CMO Tenure and Hiring Trends
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite ...
- The 25 Companies With the Best Reputations in the US [Infographic]
Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according ...
- Color Psychology and Symbolism in Logo Design [Infographic]
Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers.
- The Biggest Barriers to Improving Company Culture
What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among ...
- The Top Areas B2B Marketers Expect to Increase Spend On
B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, ...
- The 10 Most Confusing Emojis in 2024 [Infographic]
Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States.
