Working Webinar Series
SEO and the Future of Content Discovery
Search ranking can be a powerful source of traffic for a B2B brand. It can also be a frustrating, confusing waste of time and energy. But that ends now. Get clarity on SEO in this jargon-free Working Webinar Series hosted by SEO veteran Andy Crestodina.
All sessions available to stream now!
Each session is 60 minutes
For best experience, use Chrome to access our event platform
Sessions
Session 1
The SEO Opportunity and the Search Ranking Factors
Search is unique in its ability to drive a steady stream of visitors. Yet SEO remains a mystery for many marketers. This session breaks down the factors that drive search rankings.
During session 1, you will:
- Clearly define SEO terms in plain English to build a better understanding of the fundamentals of SEO and ranking
- Understand the differences between search and other traffic sources
- Walk through digital metric tracking tools to measure your SEO results for ongoing optimization
In Session 1, Andy presents search in a new light, where ranking factors are clearly explained in simple terms that will stay with you, long after the session is over.
Session 2
Competition, Keywords, and Content
This session uses the MozBar Chrome extension extensively. For the best learning experience, please install it prior to watching.
It's time to understand competition the way Google does. It's more than writing—your SERP ranking depends on how well you engage your audience. Because Google knows if your visitors are engaged or not.
During session 2, you will:
- Check authority and research keywords so you pick the SEO battles you can win
- Indicate SEO relevance using basic SEO copywriting techniques to match what a search engine is looking for when it crawls your content
- Go beyond SEO copywriting to incorporate target phrases, semantically related phrases, and human elements that appeal to your readers, including visuals and formatting
If the page is an SEO opportunity—and not all are—you need to go big! This session is 100% focused on the specific actions you need to take to be discovered in search. None of them are optional.
Session 3
The SEO Content Strategy
This session uses the MozBar Chrome extension extensively. For the best learning experience, please install it prior to watching.
Andy unveils a content strategy that is built specifically to drive rankings, relationships, and relevance. Of the many ways to generate demand in B2B marketing, this is one of the best.
During session 3, you will:
- Evaluate different content formats for their impact on your Domain Authority
- Consider the impact of influencer marketing to affect your search rankings
- Understand the value of PR and research to increase your authority and ranking potential
This session helps you build a bridge between the SERP and your next qualified high-intent visitor. Andy's comprehensive SEO content strategy makes that bridge a fast-flowing highway of continuous demand.
Session 4
SEO in the AI Era: Content Discovery and Google's SGE
Search and AI are colliding, in more ways than one. But your audience hasn't changed. Their information needs haven't changed. And their quality requirements haven't changed. So let's look at how AI can help.
During session 4, you will:
- Use AI to improve your chances of getting discovered, connecting through content, and staying top of mind with the people who matter most
- Use AI frameworks and prompts to get better results from SEO fundamentals
- Get specific ideas for getting today's AI tools to recommend your brand and content to users
In reality, the most important things haven't changed. AI or not, SEO helps your audience find your brand. In this session, Andy reveals how AI can help you expand your footprint in the new digital landscape.
