B2B Email List Growth and Personalization for Improved Conversion
A MarketingProfs workshop with instructor Michael Barber
November 12, 2024 | 9:00am – 3:30pm ET
Omni Boston Seaport | Audition
Hi there!
Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you!
This is a full-participation workshop, so get ready to get actively involved in exercises, group activities, and conversation (we think it's the best way to learn). Check out the latest description if you want a refresher on what this workshop covers.
But first things first: you need to log in with the email you used when registering to access important details about your workshop, download the digital workbook, and find links to templates.
Log in to your MarketingProfs account to access your workshop materials.
Are you excited? Because we're excited.
Whether you're still packing for Boston or already on-site at the Omni—welcome!
Here are some need-to-knows to make your #MPB2B workshop a ridiculously awesome experience.
Need Help?
Questions? Concerns? Contact us at support@marketingprofs.com. Or, if you're already on the ground in Boston, swing by the event Help Desk starting at 7:00am on workshop day.
What to Bring
Michael asks that you bring your laptop with you. Don't forget a pen to take notes in your workbook.
Location
B2B Email List Growth and Personalization for Improved Conversion takes place in Audition on floor 2. Please check the app for a map or ask a member of the event staff for directions.
You can find all workshop meals and refreshment breaks in the Ensemble Foyer on floor 2.
Agenda for November 12
- 7:00am – 7:00pm | Registration and Badge Pick-Up
- 7:30am – 9:00am | Breakfast
- 9:00am – 10:30am | Workshop
- 10:30am – 11:00am | Refreshment Break
- 10:45am – 12:00pm | Workshop
- 12:00pm – 1:00pm | Lunch
- 1:00pm – 2:30pm | Workshop
- 2:30pm – 3:00pm | Refreshment Break
- 3:00pm – 3:30pm | Workshop
Your Instructor
Michael Barber
Head of Global Marketing and Communications | Grow Schools
Michael is the Head of Global Marketing and Communications with Grow Schools. His work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, founded by Jay Baer. He held strategy and planning leadership roles at Sitewire, Nomadic Agency, and COHN before establishing his consultancy, barber&hewitt, which joined Godfrey, one of the largest B2B agencies, in 2018. Michael is one of Marketo's Fearless 50, an award recognizing marketers driving fearless marketing and digital transformation.