Frequently Asked Questions

What is Measuring What Matters: Use Data for Effective Marketing?

Measuring What Matters: Use Data for Effective Marketing is an interactive Working Webinar Series for B2B marketers. Over four weekly sessions presented live on Wednesdays, January 15 through February 5 (and via on-demand streaming after that), you'll learn how to read your marketing metrics and make data-driven decisions for your content, email, and social media programs that support business goals.

Can't make it to one or more live sessions? Recordings, worksheets, and other materials will be available on-demand, usually posted within a day of each live presentation.

What is PRO?

MarketingProfs PRO brings you education, inspiration, and community all year round. From interactive series like Measuring What Matters: Use Data for Effective Marketing to special online events like Marketing Writing Bootcamp, this premium subscription brings you TONS of great content on the topics that matter to B2B marketers. Plus, you get access to our library of on-demand Master Classes, limited-availability Ask an Expert one-on-one sessions, an exclusive community on Slack, and more. We're always adding new, PRO-exclusive benefits to help you solve those pain points that keep you up at night.

How much does it cost to attend?

If you're already PRO, Measuring What Matters: Use Data for Effective Marketing is free. is free. (If your PRO subscription expires before the event, you'll need to renew before you can attend.)

I'm not PRO. How do I attend?

If you're not yet PRO, there are two easy ways to register.

First, you can buy a standalone pass that covers only Measuring What Matters: Use Data for Effective Marketing. Standalone tickets are $229 for individuals or $129/person for a group of three or more.

Alternatively (and we think the better option), you can upgrade to PRO and get this Working Webinar Series included for free (as well as Marketing Writing Bootcamp and other new, PRO-exclusive content each month). The annual PRO subscription price is $279 for individuals or $179/person for a PRO Team of three or more.

Can I bring my whole department?

Sure thing! If you have a group of three or more who are not yet PRO, you can sign up for a PRO Team account for $179/person first, and everyone on your team can register for the event for free. Or, buy a standalone group event pass for $129/person.

Can I share my registration with my work bestie?

Sorry, each attendee must register separately, and it's against our T&Cs to share your access with others. We'll only permit registered PRO members and standalone ticket holders into the live Measuring What Matters: Use Data for Effective Marketing sessions and access to recorded presentations. But if your bestie is also PRO, they're in luck—they can register for free, too!

My PRO subscription expired. Can I still attend?

If your PRO subscription expires before or during the two-week event, we'll automatically cancel your registration. You'll need to renew to access the live and recorded event content. You can see your current renewal price and manage your subscription under My Account. If you need help, contact customer support by email at support@marketingprofs.com if you need help.

I'm busy on one of the live session dates. Can I watch the sessions I miss afterward?

Yes! All session recordings and interactive content—like worksheets and templates—are available to registrants on-demand, usually a day after the individual live session.

Which online platforms do you use? Are there A/V requirements?

We'll use Airmeet for all of Measuring What Matters: Use Data for Effective Marketing sessions, which you can access using the Chrome web browser. Interested in interacting with your instructor and peers live by camera and mic? Use the "Raise Hand" button and we'll bring you front and center. Plus, we always have a lively chat, including in-the-moment responses from your instructor and the ability to share your experience and story with fellow attendees.

Will I get a copy of the slides? What about worksheets and templates?

Yes, you can download the slides and the worksheet starting the day of each live presentation.

You can also access the worksheets and download any templates in time for the live event (or your streaming adventure). We build our interactive worksheets and templates in both Google Docs (or Sheets, in the case of spreadsheets) and Microsoft Work (or Excel) so you can start using them right away.

I need to cancel. Can I get a refund?

Please review our Terms & Conditions for our cancellation policy. You can also contact MarketingProfs support by email at support@marketingprofs.com.

Safe online spaces are important to me. Do you have an attendee conduct policy?

We want to create a welcoming experience for all PRO members who attend any MarketingProfs event—onsite or online. We expect all attendees, speakers, sponsors, staff, and contractors to abide by our Code of Conduct. We reserve the right to remove anyone who violates the Code from the event.