LIVE, ONLINE WORKSHOP FOR B2B MARKETERS
Aligning the Twin Hearts:
Marketing and Sales
Presented by Pam Didner
November 8 | 11am–3:30pm ET
Increase revenue with sales enablement! Discover how to think like the sales team, map marketing content to the sales process and qualify leads for sales. After, you'll have a 3-part sales enablement plan that gets management buy-in.
Registration Is Now Closed
Aligning the Twin Hearts:
Marketing and Sales—a free workshop for MarketingProfs PRO members.
Sign up for a year of PRO membership and get:
- B2B Forum sessions (on demand)
- AI for Digital Marketers (in January)
- AI for Content Creators (on demand)
- Master Classes (e-learning)
- Working Webinars (mini workshops)
- Ask an Expert (1:1 consultations)
- PRO Slack group, and more!
Check out our next workshop—Storytelling: Using the Power of Story to Persuade—on Dec 13.
Registration Is Now Closed
Aligning the Twin Hearts:
Marketing and Sales—a free workshop for MarketingProfs PRO members.
Sign up for a year of PRO membership and get:
- B2B Forum sessions (on demand)
- AI for Digital Marketers (in January)
- AI for Content Creators (on demand)
- Master Classes (e-learning)
- Working Webinars (mini workshops)
- Ask an Expert (1:1 consultations)
- PRO Slack group, and more!
Check out our next workshop—Storytelling: Using the Power of Story to Persuade—on Dec 13.
Registration Is Now Closed
This live event has ended. Workshops are not recorded, and they are not available on demand.
Check out our next MarketingProfs PRO workshop...
Storytelling: Using the Power of Story to Persuade
on December 13.
You're Registered!
This live event has ended. Workshops are not recorded, and they are not available on demand.
Download WorkbookDownload Templates
Check out our next MarketingProfs PRO workshop...
Storytelling: Using the Power of Story to Persuade
on December 13.
Want to increase your revenue? Align your marketing and sales efforts! With this interactive workshop, you'll learn about lead qualification, thinking like a salesperson, and mapping your marketing content to the sales process.
You'll walk away with a three-part sales enablement plan and an understanding of how to optimize the flow of your plan. You'll get tips for creating and presenting your plan to get buy-in from management. You'll even learn how to keep your sales enablement going with martech + sales stack integrations to ensure continuous collaboration and communications.
It's time to close the gap between sales and marketing. Join the MarketingProfs community at this live workshop (there will not be a chance to watch on-demand) to...
- Align marketing with sales so your efforts support sales conversations
- Plan your content using intelligence gathering and sales personas
- Build a dashboard, and then implement, measure, and assess the results of your sales enablement plan
What's included:
- Four hours of live, online instruction (no on-demand viewing!)
- A comprehensive, interactive workbook filled with in-class activities, templates, and important takeaways
About Pam
Pam Didner is a B2B and tech marketing consultant, writer, speaker, and author of three books: Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer. Her forte is creating successful global marketing plans that meet local marketing and sales teams' needs. She specializes in sales, marketing, and internal/external communications consulting; keynote presentations; corporate training; and workshops. She regularly contributes articles to The Guardian, Content Marketing Institute, and more.