Session 1
What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In, presented by Salesforce
with Martin Kihn
AI changes everything… but not how you think, says Martin Kihn, VP of Strategy at Salesforce Marketing Cloud. It's not going to replace high-level roles or erase industries. But it will fill in gaps. Check out Martin's predictions for AI in this clip from the first session from AI for Digital Marketers.
Session 2
10 Ways to Use AI for Performance and Productivity
with Andy Crestodina
Disappointed with the output you get from AI? Andy says you have to provide a lot of detailed information. Watch how Andy prompts ChatGPT to create a comprehensive, SEO-friendly outline for his articles. Just don't forget to edit the output.
Session 3
Choosing the Right AI Tools
with Katie Robbert
Marketers are adopting AI at a faster rate than ALL other industries. But are we choosing the best tools… or are we short-sighted in our decisions? Katie reveals the three biggest "ingredients" to consider when choosing your AI tools.
Session 4
CreAItion: Using Artificial Creative Intelligence in Marketing Design
with Jared Williams
What's more important: visually showing your HUGE offer, or mistakenly growing an extra leg? Jared reveals a handful of creative images you can make with AI in just minutes. And he identifies image-generating AI's weakest point, too.
Session 5
Using AI to Create Better Video Content, Faster
with Tyler Lessard
AI video isn't perfect—but it doesn't have to be! Instead of spending thousands of dollars to film a single marketing video, says Tyler, AI can generate engaging videos for you—over and over again. Here's what you can do with a bit of creativity.
Session 6
Using AI for Email Marketing
with Erica Salm Rench
What's a content pool? Erica reveals how you can use AI to personalize your company's email newsletter and provide customized content for target audiences, keeping your readers engaged between product launches and sales cycles.
Session 7
From Prospects to Pipeline: Mastering the Use of AI in Your Landing Pages
with Mary Owusu
What good is research with AI... if it's using years-old data? In this clip, Mary reveals the powerful AI tool and prompts she uses to gather current information from active websites, training the AI to build a high-converting landing page.
Session 8
Using AI to Modernize Your SEO Strategy in 2024
with Dale Bertrand
Legacy SEO doesn't work today. Instead, you have to flip SEO on its head! Watch as Dale uncovers the truth about "SEO for ranking" and why it doesn't convert visitors. If you want higher conversions, says Dale, focus on "SEO for revenue."
Session 9
Next-Gen Social: Unleashing AI for Epic Social Media Success
with Brooke Sellas
Do you or a client need a chatbot... but you're unsure how to design the workflow? Ask AI itself! In this clip, Brooke reveals how to use AI to generate chatbot workflows that save marketers (and customer support) time—with a single prompt.
Session 10
The Marketer's Guide to Prompt Engineering
with Christopher S. Penn
Generative AI doesn't exclusively create content. AI has six major functions it can help you with, says Chris. And when you give AI detailed constraints, you get very good results. The challenge is, are you prompting with enough detail?