Attract and Convert: Demand Generation

Working Webinar Series

Attract and Convert: Demand Generation

The best digital marketing has customers raising their hands to say, "I'm interested!" Discover how to attract prospects and convert them to loyal buyers with this 5-part Working Webinar series hosted by Kenda Macdonald.

Kenda Macdonald

Five 60-minute sessions

Series Overview

Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)? You're not alone. The shift from Universal Analytics to GA4 has brought a wave of confusion, with its new interface, data model, and reporting structure. While GA4 offers powerful insights, its learning curve can be steep, leaving many marketers feeling overwhelmed and unsure how to harness its full potential.

Outbound marketing has its place. But often, the best prospects come to you. And when they exchange their contact information for a lead magnet, you can develop relationships that drive long-term sales. Because there is money in your email list—and subscribers want to hear from you.

Don't let them down! In this interactive, five-part Working Webinar Series, Kenda helps you build a marketing machine that magnetically attracts the right prospects, grows and nurtures your email list, and converts prospects into loyal buyers. With Kenda's psychology-backed approach, inbound marketing has never been easier. So open the digital workbook, it's time to start building!

Sessions

Session 1

Lead Magnets

Lead magnets play a massive role in attracting new customers. They help cement you as experts in your field, build trust with your ideal customers, and inspire action.

During session 1, you will:

  • Discover what a lead magnet really is (and the psychology behind why they work)
  • Understand why some lead magnets fail and how to improve your chances with seven must-have lead magnet elements
  • Review winning examples of lead magnets you can swipe for your own brand

Join Kenda for this first session to build—or refine—your lead magnet. You'll walk away with ideas you can put into action immediately.

Session 2

List Building

A healthy and engaged list should be one of the highest yielding assets in your business... but so often lists are left unloved! Time to keep them growing, healthy, and engaged.

During session 2, you will:

  • Understand what makes for a "good" list
  • Grow your list with the must-have ingredients for successful list building (including the 5 Rocket Fueled List Building Strategies!)
  • Apply your existing assets to strengthen your relationship with your list

After more than a decade of helping businesses build their lists, Kenda has seen the good, the bad, and the ugly. In this session, she'll show you what actually works for real-life human beings.

Session 3

Welcome Campaigns

Create a welcome campaign that you can implement into your marketing automation. Soon you'll be sending awesome welcome emails to break the ice and get them excited for what's to come.

During session 3, you will:

  • Plan and create a welcome campaign that clarifies who you are and shows prospects how you can better their lives
  • Make your email list subscribers comfortable with your brand to increase trust and likeability
  • Implement your welcome campaign into your email autoresponder or automation software

Everyone deserves a warm welcome. But if you're not doing this already, or the emails you're currently sending are getting poor engagement, then this session is exactly what you need.

Session 4

Sales Campaigns and Sales Pipelines

How do you make sure that your sales emails are valuable enough to be opened? And once opened, that they serve their intended purposes and lead to conversions? Find out in Session 4.

During session 4, you will:

  • Understand how buying decisions are made so you can create campaigns that convert
  • Create (or modify) content to address each of the seven sales cycle stages
  • Apply a methodology to your own process that's tailored for your business

True to the Working Webinar Series name, you'll get more than just theory. You'll walk away with a strategic sales campaign you can launch to your list immediately.

Session 5

Nurture Campaigns

Nurture campaigns should be designed to nourish your list: providing healthy content, consumable value, and building trust to keep your customers so happy they come back to consume again... and again.

During session 5, you will:

  • Discover the different types of nurture series and how to use them effectively
  • Plan and create strategic nurture campaigns that generate real results
  • Develop an engagement strategy that boosts conversions by a dizzying amount

Don't ignore your existing customers. Nurture them so they're happier and want to spend more money. (We can't guarantee an exact percent, but Kenda had a client that saw a 201% increase!)

Headshot of Kenda Macdonald

Meet Kenda

Founder | Automation Ninjas

Kenda Macdonald is a behavioral psychology expert who brings a science-based approach to her award-winning demand generation automation programs. She's MarketingProfs' demand generation practice lead, the founder of Automation Ninjas, a doting cat mom, and the author of the bestselling book Hack The Buyer Brain.

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