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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

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10 Ways Humans Can Get More From LinkedIn Using ChatGPT

October 1, 2024 — 2:00 PM ET

There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

Clear the Way With UX Writing

October 2, 2024 — 12:00 PM ET

Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

Creative Compliance: Effective Writing for Regulated Industries

October 9, 2024 — 12:00 PM ET

Finally: practical strategies to craft sharp, engaging writing that meets business objectives—even if you're bound by pesky regulations! Ahava Leibtag reframes regulations as opportunities for creative expression. Make regulatory compliance fun with clear, accessible content that engages your audience.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Dorian Sabitov | Article

Top Marketing Automation Tools: A Brief Comparison

September 26, 2024

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Scott Morris | Article

Five Brands Acing Social With Their Own Spin on Cultural Moments

September 25, 2024

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

Pascal Bornet | Article

'Human-Ready Marketing': The Power of Human-AI Synergy

September 24, 2024

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

Sarah Hawk | Article

Choose the 'Bright Web': The Why and How of Building Thriving Communities

September 19, 2024

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

Jenna Alburger | Article

How to Align Product and Marketing Teams Through Positioning

September 18, 2024

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

John Hall | Article

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

September 17, 2024

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

Dave Purdy | Article

Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

September 12, 2024

Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

Mike Hakob | Article

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

September 11, 2024

Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

Beth LaGuardia Cooper | Article

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

September 10, 2024

Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

Kendl Friedman | Article

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

September 5, 2024

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The State of Salesforce's App Marketplace in 2024 [Infographic]

September 26, 2024 — 10:00 AM ET

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace