In part one of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore the following topics:

• Why brands need to be establishing meaningful and fulfilling relationships with customers
• The importance of brands' showing their commitment to loyal consumers
• The shift from traditional outbound marketing and lessons from the growth of Facebook and social gaming
• Key visitor behaviors that brands can tap into to better understand their motivations
• How digital loyalty can help brands create personal and authentic conversations with their customers

This five-part series consists of the following videos:

Part 1: Why Digital Loyalty Matters
Part 2: Digital Loyalty Strategy in a New Landscape
Part 3: Common Pitfalls and Challenges of Modern Customer Loyalty
Part 4: Getting Internal Buy-In and Gauging External Success
Part 5: You Built It, What's Next?