"You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses."

While large corporations can try promoted tweets without much risk, he notes, a smaller company might hesitate—especially if your marketer has a tight budget and less experience in paid online advertising. So does it make sense for your business? Slagen highlights these pros:

• Highly customizable targeting. There are a number of ways to target Twitter users—whether they've visited your page or have interests similar to your existing followers. And you have the flexibility of promoting your tweet in their timelines, when they search for keywords, or at the top of your profile.
• Traffic driven to your landing page. When a user clicks on your link, they leave Twitter and go wherever you send them. In this way, it functions much like a search engine.
• Relatively low cost compared to other PPC options. According to Slagen, certain keywords in a Google paid search campaign can cost more than $200 per click. With less competition at Twitter, and a commensurately lower cost, it might be worth testing a campaign.
• Opportunities for organic audience growth. A well-targeted campaign is bound to attract new followers, who will start to see—and hopefully retweet—the tweets you send for free.

The Po!nt: Twitter isn't just for big business—but before you dive in, take note of potential drawbacks Slagen also details in his post.

Source: HubSpot.

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