Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable.
"Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs.
So don't assume your good ROI can't get even better!
You can improve results by enhancing efforts in these three areas:
→ end article preview
Read the Full Article