B2B Forum by MarketingProfs
MarketingProfs B2B Forum is right around the corner! There's still time to grab your ticket to join us in Boston this November 12–14 for the best B2B marketing event on the planet. Workshops and sessions with immediate takeaways. Memorable activities and shenanigans to expand your marketing BFF group. Don't miss out on the ultimate destination for B2B marketers!
COMING UP
7 Unique Webinar Formats You Should Try in 2025
Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.
RECENT EVENTS
MarketingProfs B2B Forum
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)
Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.
Author to Author: Ann Handley Talks to Geraldine DeRuiter
Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.
The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions
Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.
Marketing Forecast: Master the Triple Crown of B2B Marketing Writing
Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.
People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience
Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.
How to Write Better Emails
Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.
Email Marketing Friday Forum
Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.
Visual Communication Mastery: Streamlining Marketing Workflows
Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.
Creative Compliance: Effective Writing for Regulated Industries
Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.
Clear the Way With UX Writing
Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.
10 Ways Humans Can Get More From LinkedIn Using ChatGPT
There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.
How AI Is Revolutionizing Marketing Automation
Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.
7 Captivating B2B Copy Tips You Can Learn From Infomercials
Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!
AI Demo Day
B2B marketers are using new AI tools to simplify their jobs. And our community keeps asking: "Which do you recommend?" So we invited a variety of top marketing software providers to show you their products' most exciting new AI features and benefits. Sign up for AI Demo Day now to see which time-saving tech is right for you!
Unlock Growth: The Power of Signal-Based GTM Strategies
For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.
The Ultimate Positioning and Messaging Guide for Homepages
Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.
Marketing Planning Friday Forum
Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.
NEW Email Newsletter Strategies That *Actually* Work
Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?
The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine
New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.
Transforming Writing for Businesses With AI
AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.
Marketing Writing Bootcamp
Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.
Marketing Fundamentals
Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.
