Question

Topic: Student Questions

Viral Marketing

Posted by manman_tong on 2/28/2012 at 9:04 PM ET 125 Points
I am a final year marketing student, I want to do Viral MArketing for my 5000 words assignment. I am not sure what areas should I focus on, as viral marketing as a topic is quite big. I can only use journal to finish my work, it means no primary research, only literature review. I have to do no more than 3 research questions. i feel stress because I haven't had a research question yet, and don't know what should i do next, any suggestions?
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RESPONSES

  • Posted by cookmarketing@gmail. on 2/28/2012 at 10:44 PM Member
    Is Google+ a miss?
    Why?
  • Posted on 2/29/2012 at 2:18 AM Member
    The email marketing is efficient in promotion your business. And now more and more people prefer the opt-in email marketing and use the newsletter software. Here is a good newsletter service software I want to share with all of you, it is called iKode Newsletter Software. Check it out in https://www.phpnewsletter.org/, and you will get big surprise.
  • Posted by Gary Bloomer on 2/29/2012 at 2:37 PM Accepted
    To succeed, all viral marketing messages need essential ingredients and conditions in which to multiply.

    What are these things?

    What are the ideal conditions needed?

    Is viral marketing something you can create intentionally?

    How do (and how are) viral ideas spread?

    What does it take to flip an ordinary, mundane, everyday or so-so idea or presentation into overdrive, and what does it take to then give that message or idea its wider appeal?

    What fuels these things?

    Why do they spread?

    Who are they spread by?

    Answer these questions and your paper will write itself.
  • Posted by manman_tong on 3/1/2012 at 3:03 PM Author
    Dear Gary,

    Thanks for your reply, does it mean i should focus on the message of viral marketing and what make it viral?

    Best wishes,
    Constance
  • Posted by Gary Bloomer on 3/3/2012 at 1:07 PM Member
    Yes.
  • Posted by manman_tong on 3/5/2012 at 2:03 PM Author
    Dear Gary,

    Thank you very much, it s really useful. I start writing my work now.

    Best wishes,
    Constance
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