Question

Topic: Taglines/Names

Trying To Name Beaded Jewelry Company.

Posted by Anonymous on 5/18/2011 at 4:03 AM ET 250 Points
I am trying to come up with a catchy or clever name for my handcrafted beaded jewelry company. Details: We sell Upscale handcrafted beaded jewelry, My name is Michelle, I have played with the words, gems, jewels, designs, beads, beaded. There has to be a domain name available for the company name that is created. I also need a tag line to go with the company name. I sincerely appreciate any help you can give me.
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RESPONSES

  • Posted by mgoodman on 5/18/2011 at 8:33 AM Accepted
    Who is your target audience, Michelle? Where do they live, and how are they going to learn about your company?

    Playing with words isn't a great way to start the naming process. A better way is talking with prospective customers and seeing how they view the process of purchasing beaded jewelry. What words do THEY use to describe their own thinking?

    And I'd suggest that "catchy" and "clever" are not the most important criteria for your name (or tagline). Better to come up with a name that tells people what you offer and how your product might provide some benefit for them.

    And a question, just out of curiosity: What makes beaded jewelry "upscale?" Is it a property of the jewelry itself, or is it the price tag you put on it? Or the customer to whom you want to sell it? I'm having trouble visualizing "upscale" beaded jewelry.

  • Posted on 5/20/2011 at 4:47 AM Author
    Mr. Goodman,
    Thank you for giving me plenty to think about. My target market is middle to upper class women who prefer to dress with style and and enjoy wearing attractive beaded jewelry made with high-quality materials such as sterling silver, natural gemstones, freshwater pearls and Swarovski Crystals instead of the alternative which is made from base metal, glass, and plastic. The materials I use to make my jewelry and the trendy designs are the criteria I use to call my jewelry "upscale". Beaded jewelry is a huge trend right now and mine is at the high end for quality and design for what is available on the market.

    My jewelry makes women feel proud they are wearing it, well coordinated, special, and beautiful.

    I hope this additional information will help clarify things a little. I am still in need of a name though.....any help will be very much appreciated!

    Michelle
  • Posted by SteveByrneMarketing on 5/20/2011 at 2:50 PM Accepted
    maybe ...

    A Cut Above
    Feel Like A Princess
    High Style Jewelry
    Top Drawer Jewelry

    hope this helps,

    Steve

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