Question

Topic: Other

Best Practices In Webinar Strategy & Execution.

Posted by Anonymous on 200 Points
I am getting ready to start planning for my first Webinar. I have a good in-house list to market to, but I am unsure about best practices.

Is the offer for a free webinar "good enough" to generate a response?

I am very interested in taking another step after the Webinar in order to try and build a stronger relationship with the participants. How can I do this?

Is there a best day of the week to conduct a Webinar?

Who is the best Webinar Hosting Vendor?

What kind of response rate will I get? Of those that register for the Webinar, how many will actually attend?

How long should it be?

How long in advance of the Webinar should I start the email registration blitz?

I have tried to find sources for this information, but I have been unsuccessful. We are a BtoB company primarily Marketing to Engineers and Scientists.

Thanks for your help.

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RESPONSES

  • Posted by ReadCopy on Member
    Webinars are brilliant, they are over the internet so noone has to physical travel to them, you can go back over them time and time again, they can be cost effective to produce and they are often easier for everyone to contribute.

    Now lets answer some of those questions:

    Is the offer for a free webinar "good enough" to generate a response?

    I am very interested in taking another step after the Webinar in order to try and build a stronger relationship with the participants. How can I do this?

    Is there a best day of the week to conduct a Webinar?
    - I would assume Wednesday onwards, whenever I try to arrange presentations, workshops etc, you normally find that the attendance is better towards the end of the week (people come back on a monday and need to get things done, they generally need a rest from REAL work towards the end of the week)

    Who is the best Webinar Hosting Vendor?
    - I have never used one before (attended plenty), do a google search, and work through them unless anyone here has any clues ?

    What kind of response rate will I get? Of those that register for the Webinar, how many will actually attend?
    - Like I said the later you leave it in teh week the better the response rate, and you should always give at least 6 weeks notice so they can diary it in.

    How long should it be?
    - Sections of between 30-45 minutes, just like any other presentation.

    How long in advance of the Webinar should I start the email registration blitz?
    - Whoops, I shoudl read ahead next time :-) 6 weeks at least.

    I have tried to find sources for this information, but I have been unsuccessful. We are a BtoB company primarily Marketing to Engineers and Scientists.

    Good Luck
  • Posted by Blaine Wilkerson on Member
    Here's a good site to not only answer some questions, but provide Webinar hosting.

    https://www.infopac.net/

    If you feel their hosting prices are too high, I'll beat them and host it on my server for you!

    I hope that helps!

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