Question
Topic: Student Questions
Brand Health: What Is It And How Is It Measured?
What is brand health? What concepts does it incorporate? I have been searching on the internet for brand health but what I have managed to find has only confused me further! It seems to be almost similar to brand equity! Why the different name then? Also, is brand health measurable? What are the important attributes that one needs to consider while measuring brand health of different brands in the same industry?
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