Question

Topic: Taglines/Names

Name For New Marketingprofs Newsletter?

Posted by Valerie Witt on 3/2/2007 at 3:03 PM ET 2500 Points
Hi guys! In April, we're planning to launch a revamped version of our e-newsletter Know-How News. You guys are TERRIFIC in the creative department. I'd love to hear your ideas for a new name/tagline. Here's a little background ...

Three years ago, KHN started out as a community-builder for this forum. You can see past issues here. Then last summer we repositioned it as a combination of community news + small business articles. We have 30K (free) subscribers to date.

This next relaunch is intended to strengthen it's usefulness for small business marketers. The publication will remain free. So we need a redesign and refresh to improve response rates -- with the ultimate objective of increasing ad sales. The current format is WAY too busy. Ads are not visible enough. And there's too much content for busy readers to wade through (we can see this in CTRs).

So we're going to test a drastically different approach. We're going to feature just one mini article in it's entirety (in the body of the email). In a very focused manner (150-350 words), it will cover a single marketing concept or resource we think small business marketers will want to know about. Often the ideas for these articles will come from KHE discussions. They'll also come from our seminars, our blog and our articles. There will likely be a graphic and just one ad.

Another big difference is frequency. We're going to shift from weekly to 3x per week: Mon, Wed, Fri. The idea is to bring info to readers in bite-sized chunks they can skim in a few seconds and then keep or delete rather than needing to spend significant time with one long newsletter. Here's a peek at how another publisher, Daily Candy, carries this off.

Advertisers will probably do weekly ad buys, sponsoring a couple issues in a row. They'll be happy about having greater visibility. And hopefully they'll receive more clicks, resulting in more bookings with us.

We need to position this new pub as distinctly different from our flagship publication, MarketingProfs Today (six years old). MPT mails on Tuesdays to nearly 250K readers. MPT is written for B2B and B2C marketers at all company sizes and industries and all experience levels. We have thousands of Fortune 500 subscribers, for example.

In contrast, the small business publication will be written for those who work for SMEs ... companies with less than $10 million in sales, small marketing teams and small marketing budgets. We will conduct a reader survey of the current KHN subscriber base in the next two weeks to collect more info, but we expect to find they are B2B and B2C and generally less experienced at marketing than some of our MPT readers (many are business owners learning on the job, rather than folks with lots of formal marketing training). I know them to be busy and eager to find guerrilla marketing tactics they can implement with one or two team members.

To eventually increase our ad revenue, we need to actively grow our subscriber list. So we'd like to see "small business" in the name (or smbiz or similar), rather than a name that's less immediately clear to newcomers, like Know-How News. We do plan to promote the new newsletter to the existing KHN subscriber base, and discontinue publishing KHN.

What else would you like to know? I'm looking forward to hearing your thoughts!

Val
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RESPONSES

  • Posted by browncatfan on 3/2/2007 at 4:17 PM Accepted
    Here's a few quickly off the top:

    Small Biz Bulletin - (Sounds important but short and reader-friendly)

    Small Biz 2 Go

    Small Biz To Go

    Biz News, Bite-Size

    Small Biz PDQ

    EntrepreNews (ouch)
  • Posted by Ann H. on 3/2/2007 at 6:22 PM Moderator
    I like the simplicity of:

    MarketingProfs Know How

    or

    MarketingProfs Small Business Know How

    (MarketingProfs Know How for Small Business?)

    or

    MarketingProfs Minute
    (playing on the "minute" as in "small" and "minute" as in "60 in an hour...")
    (or MarketingProfs Small Business Minute)




  • Posted by Phoenix ONE on 3/2/2007 at 8:27 PM Accepted
    Hi Val,

    Keeping with your parameters separate identify from MPT (great pub), target small business readers.

    I would offer the following:
    Research shows most small business owners are most concerned with growing their businesses, how and where to find new prospects.

    here are a few thoughts:

    News to GROW by,

    Marketing Matters,

    Beanstalk Marketing, grow your business today.

    Words to Market by,

    No Limit Marketing

    Tap Into Marketing

    Tag: any of the above

    Tips Traps and Info to make your business work.

    When Results Matter,



    Hope these help and spur a few other thoughts

    Appreciate all you do.

    Good Luck & Happy Marketing

  • Posted on 3/2/2007 at 10:05 PM Accepted
    Hope these help

    SmallBiz Bitz

    Biz Buzz

    Small Biz, Small Bitz (puzzle piece type interface??)

    Small Biz Shorties

    Small Biz Memo

    Small Biz Cook Book (recipe card interface??)

    Small Biz Postcard - (could make for a fun presentation)

    Bye--
  • Posted on 3/3/2007 at 10:22 AM Accepted
    Hi Val,

    For what it is worth, I wouldn't limit yourself by having Small Business in the title. Since 80+ percent of the businesses in the country are small businesses, they are not the 'niche' that B2B marketers see them as.

    Play to the strength of the MarketingProfs brand and excellent reputation and highlight the value element of the newsletter. Why is it for small businesses? Will the advice be geared toward small marketing/PR budgets, or is it the brief, but rich nugget that you can get through quickly because you are busy running your small business.

    I think rwood had some great ideas, but just add back in the Marketing Prof brand.

    MarketingProfs One Minute Marketer
    Marketing in a Minute from MarketingProfs
    Marketing Profs One Minute Marketing Pro


    Don't fall into that trap that so many do of marketing generically to 'small business.' The SBA definition of a small business is 500 or less for a manufacturer and 100 or less for all other concerns. That leaves some huge variances in the level of marketing pro you're reaching it could be a savvy pro with a staff of five or an overworked part time marketer who wears five other hats.

    Stress the MarketingProf brand, stress the time savings, and stress the professionalism that reading your product will bring.

    (And indeed it is a GREAT product).

    Best,

    ~Jason











  • Posted by Deremiah *CPE on 3/3/2007 at 10:53 AM Accepted
    Hi Val,

    HERE'S THE HISTORY....
    a group called "WAR" back in the early days wrote a song and inside that song was this line "Give The People What They Want". That's what you really got to do.

    change is good! But Re-Branding is better.

    GET YOUR CUSTOMERS INVOLVED...
    So why not explain what you're doing with your most committed customers? The die hard readers that read your newsletter come rain come shine.

    The passionate ones that need the insight and can't afford to always pay for every bit of knowledge they get.

    Get rid of all those fair weather readers. And get the ones reading more involved. Make lovers of your readers by doing what Leonardo da Vinci did. Take them up to the mountain edge and...

    That's It! That's the type of audience you're trying to pull anyway. Right?

    THE GOAL...MORE SERIOUS FOLLOWERS...
    Sure, if you had more of them you'd have a better audience of customers anyway. Get those dead beat readers off your list and bring in a more vibrant, passionate, lively group of thirsty neck readers who can't wait to drink from the living waters of Marketingprofs.


    * "So here's the most amazing titles and taglines you've ever seen for a marketing newsletter" Love'em or Hate'em:


    #2 Amazing Title: "Your Marketing Thirst satisfied"

    #2 Amazing Tag line: ...for small business readers that need the living waters only marketingprofs guarantees to quench.


    #1 Amazing Title: "Thirsty Marketing Solutions"

    #1 Amazing Tag line: ...for thirsty neck readers who can't afford to fail or lose money.



    #3 Amazing Title: "AMAZING Marketing Advice"

    #3 Amazing Tag line: ...for small business readers looking for AMAZING results!


    Here's another FREE suggestion...I think the short format written in conversational tone will give the newsletter the "Edge" it needs.

    Well what do you know...Val I've got another amazing title for you.


    #8 Amazing Title: "The Marketing Edge"

    #8 Amazing Tag line: ...a resource gauranteed to give you some CraZy Edge on the competition!


    I'll be a monkey's uncle, before you know it you'll have more readers than you can shake a stick at!

    Well if you want more of this Val, it's gonna cost you. I hope you didn't think I was doing this (all) for FREE.

    "I NEED THE POINTS" (lol) and...I've got questions I need to ask and...

    I've got kids that I mentor and they hold me accountable to securing their futures. Hopefully you were helped by the interesting ideas I've shared here and maybe you can appreciate that value by helping me reach other corporate executives who could partner with me and Nightingale Conant to do something great for children. If you don't think children are worth it or my ideas don't have value (that's okay) you can deduct points from my point total and I'll go back to the drawing board.

    And another suggestion Val, make sure you get writers with P-A-S-S-I-O-N.

    People who love the heck out of what they do. Writers who love to write. People who are up on the latest ideas, technology, resources and writers that are intuitive. Part marketing geniuses/Part artist. Like Leonardo Da Vinci he used Arte/Scienza...hit em with something logical but at the same time creative. Appeal to their cerebral cortex with a little visual, a little audio and somethin' for their Kinesthetic minds.

    One things for sure you can't be all things to all people. But you got to give the people what they want. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

    *Caring Promotes Exuberance
  • Posted by Ann H. on 3/3/2007 at 10:55 AM Moderator
    Jason --

    Great perspective. I've been reluctant to use "Small Business" in the title for that reason, too... which is why I liked the "Minute" or "Know How" aspect. I think it's more important to emphasis the brevity and digestibility of the product... and with Val behind it, it will be a fun & vibrant publication, to boot!
  • Posted by santosh pania on 3/4/2007 at 7:34 AM Accepted
    Here are some Ideas

    Fast SMB

    SmallBiz FIX

    SMB Quick fix

    SMB Fast Feed

    SMB Exclusive- Edition

    SMB HEAT

    SMB Fast Beat

    Small Biz Marketing fiz ( Small Biz fiz)
  • Posted by Billd724 on 3/4/2007 at 7:41 AM Accepted
    Val --

    Here's my take for MarketingProfs.com's:

    "Marketing Moment", or

    "Marketing Shorts"

    The focus is marketing and the message is (mercifully!) brief!

    What a great idea. You're using frequency over depth. In a time-starved world that's brilliant.

    FYI, we're also about to launch a new marcom service for our clients to send to their clients that's built on that very same premise. The receptivity of 'short and sweet' is music to their ears -- both to our clients and their clients who were involved in developing the service.

    You are sooooo 'right on' the money with your approach! I can't wait to see it come out. All the best.

    P. S.
    I agree about using the term 'small business' . . . we know who we are and the way each person defines it gives the term an inconsistent meaning at best. Assuming your topic is of interest to your audience (it is) and that your format is easy-to-digest (it is) I am sure you'll knock this one out of the park -- guaranteed!
  • Posted by Valerie Witt on 3/4/2007 at 3:13 PM Author
    Hi all. Nice going, you guys! Lots of good ideas here. Here are a couple that people have emailed me, for the sake of discussion.

    Biz Bites
    TidBiz
    TidBitz
    Small Biz Bits
    M-Bits (like MarketingProfs or Megabytes)
    One Minute Marketer

    I'll post back with my favorites/comments so far, later today.

    Val
  • Posted by Valerie Witt on 3/4/2007 at 4:06 PM Author
    Hi again. A few comments/answers.

    farfromnormal: I LOVE the idea of cartoons! I looked into it last summer during the previous redesign. At the time, the cost was prohibitive for original artwork. But maybe after advertising takes off? Or if anyone knows good sources for lower-cost syndicated cartoons, please let me know.

    vermont_pr_guy: Great comments about positioning. Our intention is to describe tactics/tools that are low-cost and can be implemented with small teams. I'm thinking of the entrepreneur or marketer wearing multiple hats and always working with one eye on cash flow.

    We're thinking of launching a different brief daily publication that will be for all marketers. And MPT is for all marketers. So the unique thing about this one is it's for small business marketers. The newsletter will be a little different because the reader profile is a little different. We'll be writing for a specific audience/persona.

    And if we're successful at differentiating the subscriber list, we can target advertisers that want to reach small businesses. So this pub could allow us to draw in new advertisers, rather than cannibalize our other publications.

    I'm not sure this means we must have "small business" in the name. But it seems like including "small business" or "start-up" or "entrepreneur" would help us attract a differentiated subscriber list. Either that or we broaden the focus to all marketers and distinguish this publication in the minds of our readers + advertisers in some other way (readers: fast info; advertisers: busy marketers).

    Deremiah: As always, I love your energy and passion! You're exactly right. We need more active readers. They're the ones the newsletter is for. And as editors, its our job to figure out what will be most engaging. We'll be sure to ask our customers what they want when we survey them soon. And as you suggest, we're going for a pithy, conversational tone.

    Thanks, everyone. You've given us a lot to think about already! We're happy to hear any and all additional ideas.

    Best,

    Val
  • Posted by Valerie Witt on 3/4/2007 at 6:46 PM Author
    Hi guys. Here's another contribution I received by email.

    Val

    "I think the primary consideration for naming this pub is to make it clear for potential advertisers that it reaches their target market. And advertisers clearly want this market; take a look here:

    https://entrepreneur.com/marketing/index.html
    https://www.inc.com/resources/marketing/

    I like something very literal, like MarketingProfs Small Biz Daily"
  • Posted on 3/4/2007 at 11:08 PM Accepted
    I would recommend any of the following:

    The Mini Guerillas (Small Business Publication)
    SmallBiz Think Tank
    SBI: Small Biz Incubator
    SBC: Small Business Connections (conexions...to look 'sexy')
    SB-Direct

    Regards


  • Posted by Valerie Witt on 3/4/2007 at 11:24 PM Author
    Hi guys. Here are some more that came to me via email.

    Val


    Small Biz Minute by MarketingProfs

    Small Biz in a Minute by MarketingProfs

    Small Biz Reader by MarketingProfs

    Small Biz Line by MarketingProfs

    Small Business Minute by MarketingProfs

    MarketingProfs Small Business Minute
  • Posted by darcy.moen on 3/5/2007 at 6:09 PM Accepted
    SBKH - small business know how

    SBPK - small business product knowledge

    Darcy Moen
    Customer Loyalty Network
  • Posted by SteveByrneMarketing on 3/5/2007 at 8:49 PM Accepted
    Hi Val,

    After reading through this post, I have to go with Ann H’s suggestion to keep it simple and also to maintain brand integrity.


    “MarketingProfs Small Business Minute”

    maybe choose another word for Minute, like Brief, Short …………


    Best of luck,

    Steve
  • Posted on 3/11/2007 at 1:11 AM Accepted
    Val,

    You guys are doing a fantastic job and I'm back on this site after a looong spell... but clearly I've been missing out on a lot. Well, without much ado, let me join in - How about,

    SMB Buzz - 'Your Vehicle to Successful Marketing'

    Best,
    Jane
  • Posted by Mushfique Manzoor on 3/11/2007 at 9:06 AM Accepted
    Hi Val

    great posts!! how about these...

    "Small Business Know How Exchange"

    "Minute Marketing" (minute for small business)

    "MP Small Biz News"

    "Small Business, Big Buzz"

    "Small Business Catalyst"

    "Small Business Marketing"

    hope this helps.

    cheers!!
  • Posted on 3/13/2007 at 1:08 AM Accepted
    Teensy Tips

    Quick-n-Easy Marketing

    Quick-n-Easy Know-How
  • Posted by rjohnni on 3/13/2007 at 7:06 AM Accepted
    Going through the different aspects of MPT branding and feedbacks, one thing is for sure...Most of us here are not from the Big Four. Nor are normally the problems the forum discusses. This comes more relevant when realising the definitions of SMEs and the actual sizes of SMEs. They ain't micro at all.

    In such an environment, most of us again will be the TG for the new newsletter which is a brief version, that can be gone through and learned from, without leaving the other imminent desktop applications from the forefront.

    FROM YOUR POSTING:
    *we're going to test a drastically different approach. *We're going to feature just one mini article
    * in it's entirety, in the body of the email, In a very focused manner (150-350 words)
    * it will cover a single marketing concept or resource we think small business marketers will want to know about. * Often the ideas for these articles will come from KHE discussions.
    *They'll also come from our seminars, our blog and our articles.
    * There will likely be a graphic and just one ad.
    * We're going to shift from weekly to 3x per week: Mon, Wed, Fri.

    "The idea is to bring info to readers in bite-sized chunks they can skim in a few seconds and then keep or delete rather than needing to spend significant time with one long newsletter".

    In toto, it is MPT in its concise Avatar. Period.


    MarketingProfs BIT

    MiniMarketingProfs (MMP)

    Mini FROM MarketingProfs


    In this approach you are branding the new offer exactly as what it is...a bit here, a piece there...and from MPT.

    KUDOS


  • Posted on 3/16/2007 at 5:04 PM Member
    Marketing Innovation Today

    TW
  • Posted by Ravee on 3/20/2007 at 4:10 AM Member
    MINDWORKS

    MARKETING BYTES


  • Posted on 3/22/2007 at 9:29 PM Member
    Here's my 2¢...

    • Just a minute
    • Tri-Weekly Report
    • Marketing 3.0

    Have a good weekend,

    Ed
  • Posted by Ali Mustafa on 3/25/2007 at 10:46 AM Member
    Hi Val

    how about this one,

    Belittles now know how with marketingprofs.

    or

    Belittled biz know how with marketingprofs.

    just a small thought.


    mustafa
  • Posted on 3/27/2007 at 1:59 PM Member
    "The" MP BizMinute

  • Posted on 3/27/2007 at 2:02 PM Member
    Oops -- forgot the Tagline...

    "The" MP BizMinute

    Don't underestimate the power of a minute.

    or A mere BizMinute of marketing is not minutia...


    just for fun...
  • Posted by Han on 3/28/2007 at 9:36 PM Member
    what about

    To understand is to perceive patterns

    Seek first to understand and then to be understood

    marketingprofs -- your sixth element

    Nothing is too small to know, and nothing too big to attempt

    It's a dangerous thing to think we know everything

    all the best..


  • Posted by Deremiah *CPE on 4/1/2007 at 11:41 AM Member
    Hi Val,

    I thought you' guys would have made a decision by now. Well since you haven't here's 5 minutes worth of brainstorming by a good friend of mine. She's just phenomenal at the process of brainstorming. I've used her a lot for some of my ---TOP Secret--- projects.


    SHE'S GIVING 5 MINUTES OF THE BEST IDEAS OFF THE TOP OF HER HEAD...AND SHE USES THE MOST AMAZING BRAINSTORMING TECHNIQUES I'VE EVER SEEN...

    Val, I'm absolutely sure you'll like some of her peculair unique combinations. But if you don't you've got to give her credit for her volumetric turn out. She's quite masterful. She told me if you like any of these that I could put you in contact with her but she's afraid if she gives away all of her idea generation techniques online that people will just use her. And she's been hurt before by people who claimed to be genuine about business relationships. Well here's what she gave me in about 5 minutes. I could hardly keep up with her...


    QUICK READ MARKETINGPROFS

    QUICK READ MARKETING

    QWIK READ MARKETING

    QUICK READ MARKETING TIPS

    QWIK READ MARKETING TIPS

    SHORT READ MARKETING TIPS

    SHORT READ MARKETING

    MARKETINGPROFS QUICK READ

    MARKETINGPROFS QWIK READ

    MARKETINGPROFS SHORT READ

    MARKETING SHORT READ

    MARKETING QUICK READ

    MARKETINGPROFS QWIK READ

    MARKETING QWIK READ

    INSTANT MARKETINGPROFS

    INSTANT MARKETING

    ME LEARN MARKETING

    YOU LEARN MARKETING

    FASTMARK

    UGETMARK

    MARKUFAST

    QWIKUMARK

    GET QUICK MARKETING TIPS

    YOU GET MARKETING TIPS

    DO MARKETINGPROFS

    DO MARKETING

    DO QWIK MARKETING

    DO GOOD MARKETING

    MARKETING DO GOOD

    MARKETINGPROFS DO GOOD

    MARKETINGPROFS GREAT TIPS

    COLOSSAL MARKETINGPROFS

    U MARKETING COLOSSAL

    COLOSSAL MARKETING QWIK

    COLOSSAL MARKETINGQUIK

    COLOSSAL MARKETINGQUICK

    MARKET YOUR MIX

    MASTER MARKETING FAST

    MASTER MARKETING FAZ

    MARKETING MASTER

    MARKETING FAST MASTER

    FAZMAZ MARKETING

    FASTERMASTER MARKETINGPROFS

    FASTERMASTER MARKETING

    FASTER MARKETING MASTER

    GIGANTIC SHORT MARKETING



    Well let me know what you thought of her stuff and I'll share your ideas, suggestions or praise with her. You're the greatest Val. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

    *Caring Promotes Exuberance
  • Posted by Ravee on 4/2/2007 at 1:38 AM Member
    SynMark Bulletin
    SynMark News
    ('SynMark' for Synergy in Marketing)


    - Ravee
  • Posted on 4/3/2007 at 9:43 PM Member
    Know Now

    Mark-a-Teers
  • Posted by prerna.arvind on 4/5/2007 at 12:44 PM Member
    My suggestions-

    *Mktg.Profs - 'GLIMPSE ' ...a sneak peek

    *Mktg.Profs - 'CIRCUIT' ... small scale, great heights..

    *Mktg.Profs - 'INFO FLASH'...for small strokes that fell great oaks..

    *Mktg.Profs- 'CONDUIT' – 'scale' no bar..'S' to 'XXL' (OR) to 'scale' new heights

    *Mktg.Profs- 'CONNECT' - stay connected...

    Cheers
  • Posted on 4/6/2007 at 1:43 PM Member
    I agree with Ann H

    MarketingProfs Know How

    This is exactly what it is and encompasses a lot of different aspects of marketing. It says a lot in just a few simple words.

  • Posted by steven.alker on 4/14/2007 at 3:55 PM Member
    My Lord, Deremiah

    You don't stint on the idea of being comprehensive, do you!

    If the UN was just a bit like you, we'd live in a better world!

    Best wishes

    Steve Alker
    Unimax Solutions
  • Posted by Deremiah *CPE on 4/14/2007 at 4:54 PM Member
    Hey Stevea,

    the problem is that most people don't think they're creative. The words and ideas you think shape and frame your thinking about yourself.

    Who are you? but who you have told yourself you are. Fortunately I don't have that problem (thinking I'm creative) because I am very prolific. I'm not bragging but it's true. Until I began to study the life of Leonardo Da Vinci and other great creative innovators, I thought I was weird (I've won awards in painting and drawing, I've written over 5,000 songs and I can create songs almost at will, including jingles and songs in many different genres, I can dance, imitate dances and make up dances, I also sing with a vocal style like Stevie Wonder and I can speak extemporaneously about countless subjects because I read dozens of books a year and thousands of articles a year). But now I know I'm just peculair because I refuse to believe that we are born to be common. Now that I've read the biography of Benjamin Franklin I truly know with out a shadow of a doubt that everyone is Born 2-B Gr8. Some of us have accepted that but most are still struggling.

    I would suggest you turn off your television, turn off your radio and have some quite time for about a week. It's been one decade this year since I gave up TELE-VISION and you know what?, I have gained VISION because real vision comes from within you. Turning these things off will quite your spirit and take the muzzle off of your soul inspiring your thinking as your creativity is unleashed. Don't be afraid Steve...you are a creative genius too.

    Is there anything else I can do for you? I'd really love to be of service.

    Your Servant,

    Deremiah *CPE (Customer Passion Evangelist)

    Caring Promotes Exuberance
  • Posted by Deremiah *CPE on 4/19/2007 at 4:45 PM Member
    Okay Val,

    tell me the SECRET...how do you guys get to keep your questions open for a month and a half but not have to make comments? (LOL)...not trying to give you a hard time but that just dawned on me when your date says 3-2-07 above.

    Well Val it's time to close this question. Especially since no of us win. For anyone who wants to use this title for their next newsletter let me know. It Works!

    "Unleash Your Prof"

    Well Stevea,

    that does it for me. I got to go and make some money inspiring others to believe in the impossible. It's time to do the Teddy Roosevelt and get Exuberant about LIFE...

    Your Servant,

    Deremiah *CPE (Customer Passion Evangelist)
  • Posted by steven.alker on 4/20/2007 at 6:36 AM Member
    Dear Val

    Then don’t do what other so-called B2B websites do, which is to devalue the commodity. (In this instance the website)

    According to some web statistics, you have 620,000 readers. You know how many members and subscribers you have!

    You need more members. Subscribers will only follow if you offer them some value. That value usually lies in self interest, so maybe you need to look at the Linkedin and Ecademy model (Lord help you) or see to how CRMGuru has grown to 300,000 members.

    Being a free-marketer, I’d look to maximize the profit to the shareholders. But then, I’d bugger up the quality of the site, all for short term gain!


    Best wishes


    Steve Alker
    Unimax Solutions
  • Posted on 4/20/2007 at 2:35 PM Member
    Dear Val,

    Pn a personal note, I think Marketingprof OWNS the word "know how", i hope you make considerations before dropping it off completely. Without it, the current subscribes might not relate to it, it will sound just like any other random B2B newsletter.

    Know how= marketing prof

    Know how was the word that caught my attention when i was searching the net for help, thus my first question in the forum and eventually first stop to look for answers ^_^

    Just some thoughts.

    Good luck!
  • Posted by Valerie Witt on 4/20/2007 at 2:54 PM Author
    Hi gang! I'm sorry for being so slow to close this question. Things have been rockin' and rollin' around here! Crazy crazy busy.

    We studied ALL your contributions. I printed them out, marked up the list, grouped like ones together, separated names from taglines. Then we here at MP had a big brainstorming session.

    Your suggestions helped a LOT to get us going. We ended up settling on a name Allen (our owner/founder) came up with:

    Get to the Po!nt
    Small business secrets in 60 seconds

    We like it for it's punchy/direct tone. You can check out our prototype issues here:

    https://www.marketingprofs.com/small-business/archive.asp

    We're pretty excited about the new format. And definitely open to feedback. Feel free to email me or post here.

    Next up: A targeted seminar series for small businesses launching next month. Stay tuned for more info!

    Best,

    Val


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