Know-How Exchange : Taglines/Names

Seasons Restaurant
"Simply Elegant"

International Ingredients

Time to Take a Trip

International Cuisine, Local Address

Hi,

How about

SEASONS RESTAURANT
'Global Cuisine - Locally Cooked'

Greg

Hate the word "fuss" -- need to be more positive.

How about:
For a delightful dining experience

Some of you are pretty hard on "fuss." I'm guessing it's just the way you might say "not stuffy" down under. Just the same, here are a few that try to make the same point differently...and a few built on your uniqueness.

Seasons. Casually sensational!

Seasons. Special food. Comfortable surroundings.

Seasons. Classy, yes. Pricey, no.

Seasons. Everything's fresh.

Seasons. In the mood for something fresh?

A great meal is always in Seasons!

Hi down under,

Hope you're having a great day. Thanks for such a wonderful question.

HERE'S SOMETHING TO THINK ABOUT...

Why not involve the customer?...they're your real audience right? Take some time to find out from them the reasons why they buy. That's what the great ad-man Claude Hopkins would have done.


SOME FURTHER THINGS TO THINK ABOUT ARE...

Why do your customers buy from you?

What are the emotional benefits your restaurant gives to your customers?

Are there any other emotional benefits your customers receive?

Have you ever asked your customers on a consistent basis what do you think about our place of business?

Now think about this if the customer really loves what you do best they're communication is where the next level of your business should be built.

ENGAGE YOUR CUSTOMERS WITH PASSION!!!...
I've engaged clients many of times to do this and to glean from this very valuable resource. You might be amazed at what occurs. Allow your customer to take ownership in the process. Right now you have a customer base that will offer advice that will lead you down the path to other customers like them. The only question is do you want customers like them or are you looking for a different customer base?


READ MORE BOOKS ON MARKETING..here's a new one...
On page 28 & 29 a friend of mine and Branding Expert Ben Mack says this in his most recent book called "THINK TWO PRODUCTS AHEAD", "branding is not the design of the logo but the experience. The experience of buying affects my likelihood to buy again or even consider buying again....Names, logos, web sites, and packaging are invitations to enjoy your product or service, to do business with you. Every contact a consumer has with your company should be inviting---an extension of your hospitality and an invitation to buy now."

On pg 16 Ben says
"Everything that comes into a consumer's mind about your product is part of your brand, but most of the message doesn't stick. Brands are bigger than advertising or your logo or any tangible. The logo and the brand name are physical manifestations of a brand, but they are not the brand; they are accessories, in the same way that a United States flag is not the United States."


FRAMING WORDS...
Framing words for a target audience is both a science and an art. Give yourself the greatest opportunity to make this a successful venture. Think about what you would like the out come to be. I like keeping ideas simple so I'm only offering two simple but powerful solutions. This will stimulate the emotion in the Analytical mind and the Creative mind of your customer.


... Fresh fully Delightful
...Fresh-Seasons In-House



REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

*Caring Promotes Exuberance

Seasons Restaurant

A Constellation of Star Choices.

(There are celestial seasons too)

ps Trivia-I learned Orion's Belt in Oz is called 'The Saucepan' - now there is an omen for ya!

GL from The Great White North!