Question

Topic: Other

Business Cards Review & Redesign

Posted by Anonymous on 11/2/2006 at 5:01 PM ET 500 Points
Hi all,

I have been asked to review and redesign our business cards. We work within the Financial Services market and internally it has been suggested that our business cards are 'dull & boring'.
It is what I would call your standard type:
Top Left: Company Name & 3 word tagline
Bottom Left: Person's Name & Title
Right: Address & contact info
Bottom: A dark blue line circa 3mm high (blue is the colour of our logo)
It is currently on normal, standard paper!! (This is obviously one thing to improve - I'm thinking a nice quality, old style [almost creased/dented type of paper] and have type font that you can almost feel)

We want the cards to say this is an innovative; professional; expert company and to stand out from the crowd.

Any ideas???

Any resources that I can go and look at good quality business cards???

Any thoughts??

Look forward to hearing from you ;)
Dave
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RESPONSES

  • Posted by mop on 11/2/2006 at 7:46 PM Member
    Dave-

    So many elements come into play here. Without knowing what the logo looks like, the name of the company, how much copy has to fit on the card, makes it impossible (for me) to give you any guidance.

  • Posted on 11/3/2006 at 3:49 AM Accepted
    Without price being a major constraint- I would suggest go for natural paper with its dents and fibres. Then print the logo and have the company website URL prominently- that always gives a modern feel to the content.

    Have a silver lining on the Name of Employee or logo or tagline as per your brand guidelines.

    Check out designs on the usual suspects:

    https://www.business-cards.com/

    https://www.greatfxbusinesscards.com/

    If you have a friend or acquantaince in GE get hold of a GE business card- under their Imagination at Work campaign they have revamped the cards beautifully.
  • Posted on 11/5/2006 at 5:13 PM Author
    Thanks all,
    some good ideas & thoughts there..
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