Question

Topic: E-Marketing

Sourcing Email Providers

Posted by Anonymous on 1/19/2004 at 8:35 AM ET 125 Points
these days there is a rush to move operations to places like india to save costs. does operations like email services ( content and design) get affected? are providers in USA facing challenges like these? What exactly then is the "success factors" for a email service company and how should they therefore manage the situation? other than snazzy graphics and the often seen standardized / templates packages what else can email providers offer to keep the business from slipping away? especially that the SME's are now getting intothe email market and that cost is big consideration for them?
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RESPONSES

  • Posted by ReadCopy on 1/20/2004 at 12:22 PM Member
    Are providers in USA facing challenges like these?
    I would say definitely “yes”, there are strains on all areas of business to reduce costs, and with the manpower costs in asia and the pacific rim reducing these types of services will be going with them.

    They will be able to get the IT equipment for the same price or cheaper than the West simply because companies like Cisco will just see this an another sales channel and sell it.

    What exactly then is the "success factors" for a email service company ?
    You need someone who can provide the following services as a minimum.

    1. Full service deployment (includes getting lists, filtering, project management etc)
    2. Day-to-day tactical advice
    3. Results and post-click analysis
    4. 24x7 customer support
    5. Reliable technology

    Value Add Requirements:
    1. Creative services
    2. ISP relationship management
    3. Bounce and unsubscription management
    4. Privacy and Consumer law experts

    And how should they therefore manage the situation?
    1. Clever Marketing!
    2. Know your market and customers!

    I hope that this helps!
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