Question

Topic: Advertising/PR

How To Market A Conference

Posted by Anonymous on 5/5/2004 at 8:18 AM ET 250 Points
What are the responsibilities of people in charge of marketing conferences and what are the different steps to be taken to market them and achieve best results.
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RESPONSES

  • Posted by jcmedinave on 5/6/2004 at 9:50 PM Accepted
    Responsibilities: Define Value, Principals attributes and characteristics, Target (Prospects), advertising media (mailing, emailing, magazines, newspaper,...), mailing communication, Place (services, training facilities, accommodation, transportation,..), conference material (presentation, memories,..), Prize (discounts, groups, payment in advance, payment alternatives,..), Patronage (business alliances,..), event organization (coffee brake, lunch time, schedule, registration,..), Post sailing activities (customer satisfaction research, ..).
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