Contributed by Cynthia Coldren
- Four Factors That Distinguish Services Marketing
It's been called "selling the invisible"—delivering intangible services as a core "product" offering. But invisibility, or intangibility, is just one factor ...
- The Only Marketing Resolution You Need for 2006
Get ready—'tis the season for resolutions. But instead of a boring list of all-purpose to-dos, here's a single goal that ...
