Contributed by Ann Handley
- The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet ...
- What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley
You're used to finding marketing know-how and strategy in this space. So the tone and format of this article/letter probably ...
- 2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and ...
- 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and ...
- A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer
The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So ...
- 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you ...
- How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you ...
- If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, ...
- 2018 B2C Content Marketing Benchmarks, Budgets, and Trends
B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what ...
- 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. ...
- 2017 B2C Content Marketing Benchmarks, Budgets, and Trends
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many ...
- 2017 B2B Content Marketing Benchmarks, Budgets, and Trends
B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach ...
- Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)
In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so ...
- 2016 B2C Content Marketing Benchmarks, Budgets, and Trends
What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and ...
- 2016 B2B Content Marketing Benchmarks, Budgets, and Trends
How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they ...
- Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken Robinson
Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, ...
- The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]
Where is B2B marketing heading? A whopping 31 B2B bigwigs offer their predictions!
- This Writing GPS Helps You Create Ridiculously Good Content
To get the quality of your content to where you need it to be, you need a road map—or, better ...
- Sprinklr Acquires Branderati: Why You Should Care
As digital communities grow in both size and influence, so does the need to go beyond the number of community ...
- An Open Love Note to the Marketers We Cherish [Slideshow]
Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. I'm giving you the following deck ...
- Talking Epic Content and the Evolution of an Industry: My Q&A With Joe Pulizzi
My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder ...
- What's New With the New Rules of Marketing and PR?
If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New ...
- Elements of Great Storytelling
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs ...
- How to Tell a Visual Story (Even You, B2B): A Marketer's Guide
As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more ...
- Brands as Real-Time Content Creators: Expected or Unrealistic?
In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social ...
- A MarketingProfs Valentine Song
On this Valentine's Day, we're sharing a fun holiday song created and performed by one of our MarketingProfs PRO members, ...
- A New Year's Video From Team MarketingProfs
Tam MarketingProfs recorded a special New Year's message for our incredible community members like you.
- Why We Blew Up the MarketingProfs Homepage: Behind the Scenes
Today, we've launched a far simpler and cleaner homepage that we think helps visitors make sense of MarketingProfs and directs ...
- 10 Ground Rules for Content Marketers
Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick ...
- Five Things You Can Do While MarketingProfs Is Down from a DDos Attack
MarketingProfs.com is being hobbled today because of a denial of " attack against our website service provider that has made ...
- Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]
Check out the hilarious moments in this video blooper reel from MarketingProfs's Take 10 Author Series—10-minute webcasts with best-selling authors ...
- Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Content
What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal ...
- 5 Reasons You Shouldn’t Be a Content Marketer
MrketingProfs chief content officer and blogger Ann Handley
- Jason Falls: 'No BS' in Print, in Person, Online
There are some people who naturally lack the capacity to spew Children. Old people. Dogs. Your spouse if you’ve been ...
- Putting Content in Context
MarketingProfs blogger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their ...
- The Video That Answers the Question: What Is Google+ (and Why Should I Care?)
MarketingProfs chief content officer and blogger Ann Handley highlights the reasons why Google Plus matters and shares an insightful video ...
- B2B Marketing Survey: Brother, Can You Spare a Few Minutes?
MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an ...
- How to Hire a Chief Content Officer: 11 Key Traits
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? ...
- Unfollow, Unfriend, Retweet: AP Stylebook Adds Another 21 Words
MarketingProfs chief content officer and author of "Content Rules," Ann Handley shares the latest 21 words added to the AP ...
- 8-Point Survival Guide for Too Much Business Travel
MarketingProfs Chief Content Officer Ann Handley shares her 8-point survival guide for biz travel. The inspiration came from her book ...
- So, This Word Walks Into a Bar…: 12 Perfectly Ordinary Words That Suddenly Have New Meaning
MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings ...
- 5 Questions (and Answers) About Social Location Marketing
The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised ...
- Five B2B Trends in Content, Social Media in 2011
As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good ...
- Inspiration From the Bench: 4 Content Marketing Lessons From a District Court Judge
MarketingProfs Chief Content Officer and blogger Ann Handley shares insights into what marketers can learn from a district court judge ...
- A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, ...
- Act Your Shoe Size, Not Your Age: 3 Ways to Market Smaller in 2011
MarketingProfs chief content officer and blogger Ann Handley shares tips from Greg Verdino's book "microMARKETING" and how businesses benefit by ...
- Does Having Members Make Building Community Online Easier?
MarketingProfs guest bloggers Maddie Grant and Lindy Dreyer discusses online community building and share an excerpt from their book "Open ...
- 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for ...
- If Webinars Are So Awesome, Why Do So Many Tragically Underperform?
Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, ...
- Brand Haiku: Starbucks
MarketingProfs blogger and Chief Content Officer Ann Handley shares a haiku about her favorite brand ... and one that she ...
- The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010
SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers ...
- Behavioral Targeting: I Know You Want to Read This.
MarketingProfs guest blogger Mike Crosson shares insights from his behavioral targeting expertise.
- How to Fail as a Marketer in 10 Easy Steps
By guest blogger Marjorie Clayman, director of Client Development at Clayman A lot of the content that marketers can find ...
- 3 Questions About Micromarketing: Getting Big Results by Thinking Small
MarketingProfs blogger Ann Handley interviews Greg Verdino, author of "Micromarketing" and MarketingProfs speaker, about his book.
- 5 Not-So-Obvious Ways to Inspire 'Web Celebs' to Back Your Brand
This post is a guest post by Sam Rosen, CEO of . On Tuesday, July 6, my company is putting ...
- Introducing a New & Vastly Improved Digital Marketing World* (*Yes, It's Still Free)
MarketingProfs blogger Ann Handley introduces MarketingProfs vastly improved Digital Marketing World for 2010.
- Overheard at the Forum: 30 Lessons for B2B Marketers
MarketingProfs blogger Ann Handley begin_of_the_skype_highlighting end_of_the_skype_highlighting begin_of_the_skype_highlighting end_of_the_skype_highlighting shares 30 lessons for B2B marketers at the B2B Forum 2010.
- Free Webinar: Mapping Social Media to B2B Sales
In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B As it ...
- Incredibly Boring Web Content Challenge Poll: Which Finalist Would You Vote For?
You can have a great product or service, but unless you’re telling a good story on the web with interesting ...
- The Boring Web Content Challenge: Reviewing (...yawn!) Submissions
MarketingProfs blogger Ann Handley reviews entries for the most Boring Web Content Challenge.
- Make A Referral Week: What's Your Idea?
MrketingProfs blogger, Ann Handley, invites readers to participate in Make a Referral Week.
- How I Was Wrong About LinkedIn (with 2 Mini Case Studies)
MarketingProfs blogger, Ann Handley, rethinks LinkedIn and sees its capabilities beyond just looking for a job.
- The Boring Web Content Challenge
Ann Handley, MarketingProfs' Chief Content Officer shares details about The Boring Web Content Challenge.
- Guest Post: When Navigating The New World Of Sponsored Tweets...
Guest post by Ted Murphy, CEO of IZEA, on MarketingProfs' Daily Fix blog, discusses best practices for sponsored tweets.
- Look Who's 10: Happy Birthday MarketingProfs!
This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a ...
- Car Talk: Ford, Social Media and Me
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- The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs
You know that saying about how you can't understand where you're going unless you understand where you've been? That's the ...
- Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession)
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- Guest Post: The Nights Before 2010
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- Using Email Marketing To Create Buzz About Cyber Monday Sales
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- Thought Leadership: It's Not About The Writing
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- Innovation Matters: Balancing Sustained Versus Disruptive Innovation
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- What's New: Introducing Our New Mobile Marketing Newsletter
You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for ...
- Who Are You and Why Do You Want My Candy: Making Halloween a Cross-Cultural Hit
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- Live for the Digital Marketing Mixer!
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- Now a Major Motion Picture: 'What's a Mixer, Anyway?'
A year ago, we held the first Digital Marketing near Scottsdale, Arizona. That first event proved to be so successful ...
- What Does Tina Brown Have to Say to Marketers?
Let's have a show of Who attended last week's virtual Digital Marketing I know a lot of you did, and ...
- Tina Brown to Keynote Digital Marketing World Fall
Best-selling author and Daily Beast Editor Tina is queued up to keynote this September's Digital Marketing World, and I couldn't ...
- Introducing the Social Media Summer Series
Last week, my friend Jason Baer on Twitter, "People are going to freak out when they see the 8-part Art ...
- B2B According to Me: The Winners
Attendees who blogged about the MarketingProfs B2B (and let us know about it) had the opportunity to win a pass ...
- Our New Home Page
This week, we introduced a new home page at . Go check it out. I'll You back? Good. We made ...
- Stephen Berlin Johnson Talks About Twitter: 'An enormous opportunity...'
Those of you who attended the MarketingProfs B2B this week got a chance to see Steven Berlin s Monday keynote. ...
- B2B According to Me
If you attended the MarketingProfs B2B earlier this week, and you blog about it, you could win a pass to ...
- Guest Post: Recessional Loyalty -- Strengthening Your Business Through Retention, Repurchase and Referral
By Deborah There are three "R" words–retention, repurchase and referral–that can help your company survive and thrive during the "R" ...
- Guest Post: Selecting the Right Lure
By Lou I recently entered the world of weekend-fishing warriors during a side ethnographic project. The business parallel between the ...
- New Today: 'Twitter Success Stories'
Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I'm talking about , of By this ...
- Guest Post: Social Media and the Seven Marketing Blind Spots
By Mark Ivey Sometimes I walk away from a conference with as many questions as answers. Such was the case ...
- On Mashable: Inside the Minds of Twitter Users
We know plenty about Twitter's crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, ...
- Guest Post: Nationwide .... On Whose Side?
By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for ...
- Guest Post: How I Got the Job (Or, Optimizing Opportunities in a Stale Economy)
By DJ In the midst of a recession, most marketers are preoccupied with keeping their current job. Unemployment continues to ...
- Guest Post: Me 2.0
By Dan Personal branding is about unearthing what is true and unique about you and letting everyone know about it. ...
- No Joke: Digital Marketing World Is TODAY
After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing happens Wednesday, April 1. The day-long event until ET) ...
- Guest Post: Marketing in 140 Characters or Less
By Linda What can you say using only 140 characters? Actually, quite a bit, though you wouldn't know it from ...
- 10 Things I Hate About You
So MarketingProfs is a virtual company, which means that the 25 or so of us on staff are scattered throughout ...
- Registration Opens for Our Free All-Day Virtual Event
Registration is now open for this spring's free virtual event, MarketingProfs Digital Marketing . Taking place online, the full-day event ...
- Why Do People Use Twitter?
Why do you use Twitter? A week or so ago MarketingProfs CEO Allen Weiss on Twitter, "Sitting here with my ...
- MarketingProfs Membership: Give a Gift, Get a Gift
Christmas might be over but the spirit of giving continues here at MarketingProfs. Until New Year's Eve, December 31, you ...
- Content & Conversations: MarketingProfs & Forrester
I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst ...
- 50 Social Media & Marketing Predictions for 2009
It's that time of year the holidays are upon us, a new year looms, and the pundits polish their crystal ...
- Our New 'About Us' Page
On a company web site, the 'About Us' page can be a tricky thing. You need one, Jakob Nielsen , ...
