About the Contributor

Contributed by Lindsay Tjepkema

• Generative AI Can't Create Great Marketing, But It Can Help

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Artificial Intelligence

  Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The ...

• Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better ...

• Five Don'ts for Using Your Podcast in Amplified Marketing

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no ...

• Account-Based Podcasting: The New ABM

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn ...

• Your New Content Marketing Engine: Podcasting

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for ...