About the Contributor

Contributed by David Trice

• Memorable Moments Enrich Customer Relationships

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with ...

• The Biggest Pitfalls of Building Personalized Customer Experience

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Make sure to avoid the five most common mistakes that occur when building personalized customer experiences.