About the Contributor

Contributed by Inga Johnson

• Three Ways to Make Influencer Marketing Authentic Again

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one ...

• Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility

  CONTENT TYPE: Infographic | ELEMENT: | TOPIC:

  For years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They ...