Contributed by Dan Siroker
- If A/B Testing Can Help Win Elections, What Can It Do for Your Business?
The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running ...
About the Contributor
Dan Siroker
Dan Siroker is a co-founder and the CEO of Optimizely. The inspiration for Optimizely came from his experience as the director of analytics on the Obama 2008 campaign. He is a co-author of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers.
LinkedIn: Dan Siroker
