Contributed by Elaine Fogel
- Are We Being 'Brandwashed'?
MarketingProfs blogger Elaine Fogel shares the results of branding/consumer behavior expert Martin Lindstrom's experiment regarding brands among friends and their ...
- Is Ronald McDonald Responsible for Childhood Obesity?
MrketingProfs blogger Elaine Fogel asks if fast food places that harm people's health, especially children, like McDonald's should be held ...
- Posting Quotes is NOT Marketing
MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook ...
- Ya Gotta Have Personality
MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, ...
- Rehashing: The New Boring Marketing Concept
MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share ...
- No Mind Melding Here: Don't Assume Your Customers Know What You Know
MarketingProfs blogger Elaine Fogel shares a negative experience in car-shopping and how the salesperson could have built more trust by ...
- How Far Should Charities Go to Protect Their Brands?
MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness.
- 6 Reasons Why Right-Brainers Will Rule the Future
MarketingProfs blogger Elaine Fogel interviews best-selling author Daniel Pink about why he thinks right-brainers will rule the future.
- Advertising/Marketing Ranks Second as the Most Social Industry
MarketingProfs blogger Elaine Fogel shares the results from NetProspex's Social Industry Analysis.
- Are Referral Fees the New Word-of-Mouth Marketing?
MarketingProfs blogger Elaine Fogel discusses whether one should pay for referrals.
- Even Good Marketers Make Dumb Mistakes
MarketingProfs Elaine Vogel shares a marketing mistake she made.
- Is it the End of Journalism?
MarketingProfs blogger Elaine Fogel discusses her thoughts about where journalism is going.
- Social Media Marketing for (Real) Dummies
MarketingProfs blogger Elaine Vogel shares some examples about true social media marketing dummies ... and gives advice about what not ...
- Corporations Still Care: Does Your Brand Support Causes, Too?
MarketingProfs blogger Elaine Fogel shares the latest information from Giving USA Foundation's study of current corporate giving.
- Listen Up! Radio Media Directors Consider PSAs Very Important
MrketingProfs blogger Elaine Fogel writes about the recently released National Media Survey of Radio Community Service Directors that indicates that ...
- How Can Your Organization Plan for Political Boycotts?
MarketingProfs blogger Elaine Fogel discusses how Arizona businesses have been affected by the state's new anti-immigration law. How can marketers, ...
- A Bill of Rights for Vendors and Consultants
I you are a marketing vendor, agency rep, or consultant, here's a Bill of Rights just for you. And ...
- We Can't Afford Marketing
MarketingProfs Daily Fix blogger, Elaine Fogel, discusses how non-profits should use marketing like for-profit organizations.
- Where Is Cause Marketing Heading In 2010?
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- The Power of Pink: The Pink Glove Dance
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- Cash-for-Grades Fundraiser Just Another Marketing Incentive
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- James Arthur Ray - Is He a Marketing Wizard Gone Awry?
Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people "find ...
- What a Genuine CEO Message Looks Like
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- Living Your Brand Includes Telephone Calls, Too!
I had two crummy telephone experiences recently -- both to my home number and both leaving a poor brand impression. ...
- People Are Really Using LinkedIn Differently Than Other Social Media Sites!
Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that ...
- Help! I Have Social Media Rejection Syndrome!
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- Tweens Are Very Brand Savvy - Have We Created Brand Brats?
Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they ...
- Michael Vick Partners with The Humane Society
An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring ...
- What I Did on My Summer Vacation (Got Aggravated with the Airline, the Travel Agency, the Online Photo Company...)
What's going on in ? It's awful out there. First, it was the fiasco with the airline and the travel ...
- Communication Channels Increase Rapidly: Are We Too Wrapped Up in the Next Big Thing?
Historically, the Industrial Revolution and subsequently, the "technology revolution," were predicted to enable more leisure time for workers. Yet, when ...
- Are Marketers Ready for the End of Globalization and New Reality of Localization?
Economist Jeff Rubin, author of Why your world is about to get a whole lot Oil and the end of ...
- Is the Idea of 'Business-Minded Charities' an Oxymoron?
For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must ...
- Nonprofits Question Marketing Value of Commercial vs. House Social Networks
Nonprofits are increasingly using social networking platforms. That's the good news. According to the newly released, Nonprofit Social Network Survey ...
- Gift Cards: Another Example of Duping the Public
I was a gift card virgin - until recently. Now, I will not use them anymore. Number one - they ...
- Is Negative Optioning Still a Viable Marketing/Billing Tactic?
I recently registered for a business summit that includes a year's subscription to a national business publication. If I don't ...
- Moses in the Desert
Passover begins at sundown Wednesday, April 8. This is the holiday that Jews around the world re-tell the Exodus story ...
- I Like Microsoft, But the Company Needs to Grow Up
Microsoft has a myopic view of the world. If I personalized the company as a human being, I'd say is ...
- Reselling Kids' Clothes is Unlawful as of Feb. 10
If you've ever purchased kids' clothing at a consignment shop or garage sale, you won't be able to do it ...
- The 12 Sexually Transmitted Infections of Christmas: Holiday Social Marketing Campaign
Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe ...
- Be a Hero - Give Something Back this Holiday Season
Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a ...
- Watch Out for Gary Vaynerchuk: The Social Media 'Meshugana'!
"Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the ...
- Arianna Huffington's Media Space: Is Traditional Journalism Obsolete?
I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave ...
- Need to Sell a House? Raffle It!
Looking for a creative way to market your home? I received a call from a local NBC affiliate producer 12 ...
- What If Businesses Adopted the Same Advertising Approach as Politicians?
What if the American business community adopted the same advertising approach as politicians? Now, that's a scenario worth exploring! Philip ...
- Marketers: Are We Burying Our Heads in the Sand?
With the U.S. economy experiencing major challenges amidst bank failures and Wall Street woes, what's next for marketing? Do we ...
- New Study Says Marketers Expected to Cut Budgets: Are You?
A new Association of National (ANA) study this summer shows that of ANA member respondents believe their overall marketing budgets ...
- Have You Tried Google Chrome Yet?
Since I spend most days in front of a computer screen, I am an early adapter to things online. So ...
- Why Are Some Webinars So Bad?
Why is it that so many Webinars are bad? The technology makes it easy, but that doesn't mean that the ...
- Gay Tourism Ad Creates Havoc
It seems that South Carolina is not the place for gays to vacation. The state just doesn't want them. A ...
- 10 Ways to Use a Blog
Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An ...
- Writers, Bloggers, and Creative Types: Stop What You're Doing and Watch This!
What is it with the British? They have a monopoly on great humor. This must-see video clip is for all ...
- Why Are Americans Uptight When it Comes to Sexual Innuendos in Advertising?
Moving to the U.S. has certainly required adjustments on my part. One major thing I've noticed is the difference in ...
- Some People Succeed in Spite of Themselves
It amazes me how some people and organizations succeed even when they screw up. Many of us at MarketingProfs have ...
- Please Bring Customer Service Call Centers Back to North America!
I am frustrated and I can't be the only one. I've written about this topic before and it isn't improving. ...
- How a Free Download is Traveling the Globe
White papers and webinars proliferate now, a common lead generation tool for many companies. This week's free download from is ...
- Political Marketing: How to Opt Out of Receiving Robo Calls
Have you been inundated with political robo calls during the primary season? It seems that some people have received up ...
- Marketing Communication Boo Boo's: Do They Send a Bad Message?
Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote ...
- Dear Blog Reader: What's the Point in Personalizing Communication?
Marketing response rates rise when communication is personalized. That's what the stats tell us. But, what's the point in doing ...
- Super Bowl Is About More Than Football
Metro Phoenix is buzzing this week. With the FBR Open and the Super Bowl in the same two-week period, local ...
- 'Stopwatch Marketing': Synchronizing Marketing Strategies with Customers' Shopping Styles
Understanding your customers' shopping styles is the most important (yet overlooked) thing you need to know in order to succeed ...
- My Love-Hate Relationship with Technology
On most days, I adore technology. My computer is practically an appendage; I spend so much time on it. As ...
- Client Gift Dilemma - A Holiday Question for You
What would you do if you received a client gift (shipped by the seller, not the sender) and the price ...
- Xerox's Cause-Related Marketing Program Scores Well for the Troops
Want to send a free printed postcard to U.S. military personnel stationed overseas, to show your support and appreciation? Well, ...
- As Things Get More Complex, Marketers Return to Basics
According to a new survey of the Marketing Executives Networking , conducted by Anderson , of respondents say the most ...
- The Power of Marketing: Is It Outright Trickery?
Can the average consumer tell the difference between two identical products when they have dissimilar labels? Do restaurant enthusiasts order ...
- The US v. Canada: A Brief Observation
I recently returned from a trip to my home of origin -- Canada. After three years of living in the ...
- Clem in the Philipines Can Serve Me Anytime
I recently had a wonderful customer service experience with an outsourced Expedia CSR. Clem in the Philipines was warm, polite, ...
- Forgive My Marketing Sins
Yom Kippur was observed this past weekend. It's a time when Jews ask forgiveness from God for the sins they ...
- If You Like Coffee, Read This
Americans love their coffee. In fact, they consume 400 million cups of coffee daily - the equivalent to 146 billion ...
- Lysol Promotion Offers $5 Off a Pediatrician's Visit
As part of its "Disinfect to Protect" campaign, Lysol recently launched a promotion that rebates families $5 for visiting their ...
- Who Pays $30K a Night for a Hotel Room?
Unless you're part of the House of Saud, who really books a $30,000 a night room? Brian , the marketing ...
- Celebrating a CEO Who's Doing It Right
The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, ...
- Are Old-World Retailers Meeting Customer Needs Today?
Are old-world retailers keeping up? You know, the ones that existed since the beginning of time? Like at almost 150 ...
- What Should 5-Star Hospitality Look Like?
There are so many hotels to choose from today, how do we differentiate the overall experience? Is it the customer ...
- Nonprofit and Social Marketers Have the Toughest Challenges
I'm at the Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at ...
- Was Kelly Clarkson's Tour 'Too Much Too Soon'?
Poor Kelly Clarkson. First she fired her . Then she cancelled her summer tour due to poor ticket sales. Now, ...
- Personalized Direct Mail: From Wow to Whoops!
Variable data printing allows companies to personalize their consumer communication. It's a nice touch and certainly gets my attention more ...
- When Word-of-Mouth Goes South
I was standing in line at JC , waiting to pay for my half-price bras (good deal) when I overheard ...
- Media Hype Without the Goods
Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain't nothing there to ...
- Amex Brings American Idol Concept to Social Responsibility
American is just plain smart. Today, they launched a new initiative to cardmembers called The Members - capitalizing on the ...
- Amazeing University Web Sites
It seems that universities are on a different planet when it comes to keeping up with Web site design and ...
- Are U Anal about the Direct Mail You Receive?
I'm one of those anal marketers who loves receiving direct mail each day. I review the contents as if I ...
- 'Suite' Customer Service
As I entered my hotel suite on last week's business trip to Lincoln, Nebraska, I discovered the nicest note on ...
- 'Home Cheapo': The DIY Way to Letting Down Customers and Shareholders
Talk about letting customers and shareholders down. Robert , the former CEO of Home , is walking away with a ...
- ANA Survey: What Are the Top Issues for Marketers?
The top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability," according to a ...
- Dumb or Dumber?
Telling a good story is at the core of good marketing or branding. But what happens when the story is ...
- Consumer Product Rebates: Enticements or Scams?
Rebates can be great incentives, but are they worth the consumer's effort? Are the companies legitimate in these marketing Frankly, ...
- Jet Blue's Blues
You have to give credit to Jet Blue CEO, David , who appeared on the Today Show yesterday morning for ...
- A Belated Customer Service Valentine
I often use the Daily Fix to rant about my poor customer service experiences. But this time, I feel it's ...
- I've Got the Product Registration Blues
Dear My newly purchased voice recorder may be wonderful... but why -- oh, why -- did you make me jump ...
- Marketing a Draw for Women
A 2006 survey of 143 women by Women in , a professional networking organization in San Jose, California, found that ...
- The Donald Needs a PR Lesson
No matter which of these two celebrities you like or dislike -- Rosie O'Donnell or Donald Trump -- this public ...
- Responding to Customer Inquiries: Too Little, Too Late (or not at All)
Sometimes companies make money in spite of themselves. About a month ago, I sent an email inquiry to the loyalty ...
- When Barbra Streisand Speaks, People Listen
For those "people who need people" to influence their behavior and buying habits, Barbra Streisand's tour patter fulfills the definition ...
- Private Research Studies: When Are They the Real Deal?
When a private company publicizes the results of its own research study, how do we know it's for real and ...
- Contact Us - But Don't Bother Us
Have you ever noticed how some Web sites make it nearly impossible to communicate with the organization they're trying to ...
- Your Business Card Says a Lot About You - How Does Yours Rate?
How many business cards have you collected in your inventory? Hundreds? Maybe If you haven't discarded them (after scanning them ...
- Where Would You Like to Retire?
This has absolutely to do with marketing, but I want to share it anyway - because it's I received this ...
- Baby Boomers: Adopting New Communication Channels or Are We Just Too Tired?
At a local PR seminar this week, the speaker discussed a few of his company's corporate case studies, most of ...
- Spellcheck: Everyone's Best Business Tool
You've seen them before and you'll see them again. The boo-boos. The spelling errors. The simple typos that could have ...
