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The Post Labor Day Vibe: Yep! It's Back to Business
The pool guys came to close the swimming pool on Monday, the temperature didn't get above the high 70s, and even if it wasn't Labor Day weekend, it would have felt like it. In other words, summer is over... and there's a definite "back to business" vibe in the air. Which is why this week we're highlighting a trio of stories that look at getting back to the serious business of measuring marketing, in three very different areas: social media (or Twitter), email marketing, and (in a larger sense) at the organizational level. I particularly like all three of these pieces, which are penned by some of my favorite authors—Jim Lenskold, Karen Talavera, and Evan Gerber. Please do check them out! It's back-to-business here at MarketingProfs, too, since we are furiously preparing for next week's online, all-day, two-track virtual seminar, Digital Marketing World. The agenda—which features speakers from Intel, HP, IBM, the National Hockey League, Wellpoint Healthcare, and more, and includes a special keynote with Daily Beast founder Tina Brown—promises to be illuminating, informative, and... well, fun. But you have to register to attend, so please do. And speaking of fun... if you are in Boston or Chicago, I hope you'll come to one of our in-person MarketingProfs Digital Marketing World Tweetups following the event—with free food, free T-shirts, and in-person charm from yours truly (in Boston). But you have to reserve a ticket for that, too: Register for the Boston tweetup here. Hope to see you there!
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