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So What's the Biggest Untapped Opportunity for B2B Marketers?
How would you answer the question, "What do you see as the number one untapped marketing opportunity for business-to-business marketers today?" At last month's MarketingProfs B2B Forum in Boston, Bob Collins put that question to attendees, with some interesting and varied results. Check out their answers here. And when you do, browse through our entire video library, which is growing by leaps and bounds. And speaking of MarketingProfs events, registration is now open for this fall's Digital Marketing World, which takes place September 16 at a desktop near you. Like our spring event, which enticed 8,000 attendees with an amazing speaker lineup (punctuated by Obama's campaign manager, David Plouffe), fall's event promises to deliver the goods. Like what? Like cutting-edge information and skills you need to master the latest, most successful digital marketing techniques out there. Specifically:
- Integrating social media into your marketing mix
- Creating high-performance landing pages
- Engaging and nurturing prospects through email
- Building valuable content for your customer community
- Twitter success stories
But that's just a few. There's tons more planned. And best of all, it's totally free. Oh, and you can attend in your jammies. Hope to see you there. But don't forget, you have to register first. Grab your seat right up front today! PS: Our Social Media Summer Series continues this week. This Thursday is Jason Baer: Putting Why Before How: Seven Steps for Focusing Your Social Media Strategy. You coming?
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