<title>MarketingProfs Today: From Customers to Community, Blogging from Scratch, Marketing to the New Gen X

This Week's Marketing How-To

	Blogging From Scratch: Four Elements Your New Business Blog Must Have
By Mack Collier. You've decided to launch a blog. But do you have the right elements? The right kind of information? The stuff your visitors want? Get the full story >

This Week's Top Articles

Marketing to the New Gen X
By Dave Sohigian. As Gen Xers move into midlife, there is a dramatic shift in how they view the world and how they purchase things. Get the full story >

Transforming Customers Into a Community
By Adam Boyden. Changing individual customers into a community isn't simply a matter of semantics; it is a change in your attitude toward the people who frequent your business. Get the full story >

Email Marketing Tips for the 2009 Holiday Season
By Alex Williams. Here are tips and best-practices for creating a successful email campaign for the crucial holiday season. Get the full story >

Do Your Customer Surveys Measure Up?
By David Jackson. Most companies use a crude approach to gathering vital customer data. Does this describe you? Get the full story >


MarketingProfs Online Seminars

Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust October 29

A Note to Readers
from Ann Handley
Chief Content Officer

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

ONLINE SEMINARS
The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel Rosen
November 5 with Emanuel Rosen

Word-of-Mouth Marketing: Bring in New Customers Without Spending (Much) Money
November 6 with Andy Sernovitz

Recent Job Postings

Demand Generation Manager
Wolters Kluwer

Marketing/Advertising Faculty
University of Maryland University College

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