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Heard It on the Grapevine
As I'm writing this, I'm fresh off the virtual seminar Guy Kawasaki gave to kick off our Grapevine Marketing Series. I knew Guy's seminar, titled Kicking Butt with Twitter: Marketing Tips and Tools, would be cool. But I was surprised by how cool it actually was. In Guy's seminar, we did something that we'd never done in a seminar before: We asked Guy to share his desktop—to guide you through how he uses Twitter to engage with people and drive his business, Alltop. In other words, it was like getting an insider's view of how Guy does what he does. To call it "insightful" somehow feels lacking... Maybe fascinating? Motivating? Something like that. (I particularly liked when, as the seminar approached the 90-minute mark and our Shelley Ryan got ready to close it out, Guy protested with (paraphrased): "Wait, why the deadline? I have nothing to do but play hockey in 45 minutes, so I can hang out for a bit." And that he did... answering all the audience questions he could.) There's a lot of free webinars floating around out there, but this last one was yet another example of what really sets the MarketingProfs virtual seminars apart. I hope you can catch Guy On Demand... so you can see what I mean. And you can whet your whistle for the other Grapevine seminars, too. One more thing: Hey Chicago! Will I see you tomorrow night? Swing by our Oktoberfest! (Yes, there will be beer! And accordions! And men in lederhosen!) Whether you are in Chicago this week with us or not, follow all the happenings at the Digital Marketing Mixer here, starting tomorrow.
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