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The Real ROI of Blogging
"I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it." That's a quote from a post Lewis Green wrote on the Daily Fix, the MarketingProfs blog, last week. Like most marketers, Lewis looks for a return on his efforts. But what I loved about Lewis's post is the way he defines "return." In his post, Lewis tells a story about how his own blog (and blogging elsewhere) has helped his business flourish. At least when it comes to blogging, Lewis says, the R in "ROI" can mean any number of things. Rather than limit yourself to wondering whether blogging or other social media efforts pay off in real dollars, Lewis suggests that marketers ask whether such efforts: • Create great customer experiences as measured by the happiness levels of our customers?
• Result in loyal clients?
• Result in revenues and/or profits?
• Result in leads and referrals?
• Result in getting us noticed? He adds, "...the real ROI of blogging comes in different forms and the "R" in ROI doesn't always have to mean revenue." Check out Lewis's full post here. And let me know what you think. As always, your feedback is both encouraged and appreciated!
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