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This Week's Marketing How-To

How to Get the Web Content You Want From the Employees You Have

By Jonathan Kranz. With the growing significance of the Web as a key part of the long B2B sales process, companies are more aware of the value of content. Get the full story >

Case Study

How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalization

Company: Company: Continental Warranty
Location: Location: Seattle, Washington
Industry: Insurance, B2C
Get the full story >
This Week's Top Articles

Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational Behavior
By Paul Dunay. When we design a marketing campaign, we typically design them for "rational" buyers. But do buyers ever act rationally? Get the full story >

Man Bites Giraffe: Some Awesome (and Awful) Email Subject Lines
By Josh Nason. Here's a quick analysis of the good, the bad, and the truly ugly in email messaging subject lines. Get the full story >

Going Viral With Your B2B Marketing: Q&A With David Meerman Scott
By Mack Collier. Here's why the "old school" rules of PR and marketing are totally irrelevant in a time of content-sharing on YouTube and Twitter. Get the full story >

Online Customer Communities Power Routine Innovation
By John Kembel. Online customer communities can enable the connections, host the conversations, and facilitate the processes that make routine innovation possible. Get the full story >

MarketingProfs Online Seminars

Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
May 15

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A Note to Readers
from Ann Handley
Chief Content Officer

5 REAL Reasons to Come to Boston This June

Last week, my friend and colleague Susanne Sicilian sent an email highlighting the 5 Reasons Your Boss Needs to Send You to Boston. Among the reasons: One-on-one time with our speakers, exclusive (and free) research, "Usability Labs" on your Web Site, Email campaigns, and Social Media efforts that essentially amounts to free one-on-one tune-ups.

"Take this list into the corner office now, and we'll see you in June!" wrote Susanne, who manages Events here.

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Now, I love Susanne. And if there was a word I could use that would suggest that she's more than correct in her reasoning, I’d use it here. But let's talk about the REAL reasons you should attend Boston this June:

1. Free schwag! Enough about the learnin'. Let's talk freebies: Marketo is giving away an Apple MacBook Air, Hubspot is offering free customized "Website Grader" reports. Plus, the MarketingProfs conference bag is an excellent opportunity to add to your tote bag collection.

2. Free food! Breakfast, lunch and dinner are included, so pack your appetite. Our conference guarantee: We won't send you home hungry.

3. New digs. Boston's Renaissance is brand new, which means that the hotel bedspreads and rugs will still be summer-fresh.

4. Susanne really needs this job. After a year of working at home within arm's length of the fridge, Susanne is terrified of squeezing into a business suit again. Don't put her through it. And finally...

5. You need to get out. The single best thing about any good event is the way that it rejuvenates and inspires you out of any rut you didn't even know you were in. It gets you out of the office, out from behind your desk or PC, learning and listening and thinking about things in a whole new light. (If you need evidence of that, check this out.) It's an investment in terms of ROI. But more than that, it's an investment in YOU. To paraphrase the AmEx commercials, that's priceless....

Click here to see the program details. Then click here to Register.

Good luck with the boss! And hope to see you in Boston.

Upcoming Events

CONFERENCES
Business-to-Business Forum 2008
June 9 & 10, 2008

ONLINE SEMINARS
Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and More
May 22 with Regina Brady

Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
May 29 with Jason Alba

Recent Job Postings

Category Development Marketing Manager
Woodstream Corporation

Director of Marketing, Penn State World Campus
Penn State World Campus

Find and Post Jobs >

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