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This Week's Marketing How-To

The Top 5 Reasons Subscribers Opt Out of Email (and What to Do About It)

By Tom Kulzer. If we read a bit between the lines, we might learn how to reduce the number of unsubscribes from our campaigns and to better engage those who stay with us. Get the full story >

Case Study

How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%

Company: Makana Solutions
Location: Lexington, Mass.
Industry: Software, B2B
Get the full story >
This Week's Top Articles

Five Steps to Prepare Marketing to Demonstrate Value in a Tough Economic Climate
By Laura Patterson. Our marketing budgets will be under even more scrutiny, and marketing professionals will be held even more accountable for the money they invest. Get the full story >

How to Strengthen a Site via Title Tag Strategies: Part 2, Some Advanced Tactics
By Brian R. Brown. If you implemented the basic concepts covered in part one of this series, you are already well on your way to creating a better user experience. Get the full story >

Marketers, It's Time to Hop Off the 'Time Management' Treadmill
By Stephan Spencer. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. Get the full story >

How to Make Email Marketing More Mobile-Friendly
By Andrew Osterday and Chris Lovejoy. Could your email be more mobile friendly? Get the full story >

MarketingProfs Online Seminars

Mass Email Customization: Low Cost, High Return
April 17

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A Note to Readers
from Ann Handley
Chief Content Officer

Meetups and Other Gatherings

Greetings, discerning readers.

I'm keeping this short, because I have a plane to catch.

MarketingProfs is a virtual company, as you might know. And this week, all 23 of us regular employees (plus a handful of contractors) gather as a team in Santa Barbara for a few days.

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We talk strategy. We talk goals. We talk other stuff. We eat sushi at the best sushi place on the west coast. We drink local wine (well, at least I do). We carouse. (Just kidding about that last one.)

It only happens once a year, so I'm pretty excited about it, especially since it means meeting several new folks for the first time.

Watch this space for a recap next week!

And speaking of recaps... I spent this past weekend meeting some truly great folks at a gathering of marketing bloggers in NYC. It was the first annual Blogger Social, and it was a sincerely great time. David Reich has a nice recap here, and Steve Woodruff explains what it was all about here.

Online relationships can be rewarding, but there's nothing like cementing it with spit and a handshake. Thanks CK and Drew (both of whom also blog for the MakretingProfs Daily Fix) for organizing and breathing life into a great time!

Upcoming Events

CONFERENCES
Business-to-Business Forum 2008
June 9 & 10, 2008

ONLINE SEMINARS
The 6 Trillion Dollar ‘Hidden’ Market: Using PR to Reach Multicultural Consumers
April 24 with Gail Z. Martin

How to Market Consulting and Professional Services
May 1 with John Doerr

Recent Job Postings

Manager, Web Marketing
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Senior Analyst, Marketing Communications
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Marketing Coordinator
Johns Hopkins University

B2B Marketing Specialist
Venda, Inc.

Account Supervisor
Stein Rogan + Partners

Find and Post Jobs >

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