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Introducing the Blogging Bible; Keynote for June Event
I am thrilled to share two things this week, both of which are (as we say in Boston) "wicked awesome." First, Mack Collier's top story today is distilled for our Premium members from our recently published 65-page Marketing How-To Guide: Your Template for Creative Blog Marketing (also known as the Bible of Blogging). Whether you are establishing your company as an expert or providing a forum for testing new products, or a wide variety of other marketing initiatives, blogs can be useful, effective... and cheap! This comprehensive publication will guide you through the ins and outs of the blogosphere. Read Mack's article, and then download the companion template here. Second, none other than Dan Ariely has agreed to keynote our June event in Boston, Driving Sales: What's New + What Works.
If you don't know his name, Dan is the Alfred P. Sloan Professor of Behavioral Economics at MIT and author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. In his research, Dan has shown that we all succumb to irrationality in situations where rational thought is expected. For B2B businesses (and for any marketer, really) the implications are clear: irrationalities help unlock our understanding of common behaviors and choices in buying, pricing, investing and saving, employee recruitment and selection, office politics and a myriad of other choices and interactions. His talk with be on-target for B2B marketers. But more than that, it promises to be engaging and fun. Read up on Dan's plan for Boston here. (And see you there!)
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