<title>MarketingProfs Today: 6 Tips for a New CMO, Web 2.0 Politics, 7 Strategies to Grow a Top-Ranked Blog

This Week's Marketing How-To

Six Tips for a First-Time or Newly Appointed CMO

By Michael Sprouse. Here are six tips to give a new CMO some early success, strong momentum, and a solid leadership platform. Get the full story >

Case Study

How a Marketing Consultant Significantly Increased His Client Base via Social Media

Company: L&G Business Solutions
Location: Avon, Conn.
Industry: Marketing and Consulting, B2B
Get the full story >

This Week's Top Articles

Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential Campaigns
By Robert F. Hogeboom. If the Internet community didn't know its place in politics back in 2004, it most certainly does today. Get the full story >

Seven Steps to a Successful Marketing Blog
By Connie Reece. How do you start from scratch yet create a top-ranked marketing blog in less than a year? Get the full story >

Present the Unexpected but Stay on Purpose: Lessons From The Apprentice
By Kathy Parsanko. If you saw the last episode of The Apprentice, you know both teams missed something critical in their mission. Get the full story >

The Six Cs of Permission Email Marketing, Part 3
By Karen Talavera. If you now understand the first four Cs of Permission Email Marketing, you're ready for our final two. Get the full story >


MarketingProfs Online Seminars

Re-engineering Marketing for a Social Media World March 13

A Note to Readers
from Ann Handley
Chief Content Officer

The B2B 2.0 EXPO Is Tomorrow!

The B2B 2.0 EXPO starts off tomorrow with a bang at 11:00 am EST, with keynote David Meerman Scott.

Spend just one hour with David, and he’ll help you master online “thought leadership” strategies – and make the Web sell for you.

David is a viral marketing strategist who knows what’s working now to drive B2B sales online. Tomorrow, he will show you how to get your message out there so it resonates with today’s B2B prospects online.

Of course, David is just one of the lineup of experts who will follow David’s session on Wednesday. View the B2B 2.0 EXPO program , and learn about all our presenters.

And if you can’t make every session on March 5 – don’t worry. You can revisit the conference site and experience the recorded sessions for the next 3 months – but only if you register.

See you there!

p.s. The MarketingProfs Job Bank is building up steam these days. Please stop by and check out the new jobs that are posted and, if you have an open position, consider posting it there!

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
Using e-Metrics to Optimize Your All-Around Marketing Strategy
March 20 with Jim Sterne

Advanced Tactics in SEO: Part Art, Part Science
March 27 with Stephan Spencer

Recent Job Postings

Creative Email Designers
Network Solutions

Marketing Copywriter - Online Marketing
Network Solutions

Internet Marketing Specialist
VT Lottery Commission

Program Officer-Communication & Outreach
John E. Fetzer Institute

Find and Post Jobs >

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