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WSJ Recommends Profs Blog, Several Contributors
The Wall Street Journal yesterday tagged the MarketingProfs blog, the Daily Fix, as a resource to help "build buzz" even when marketing budgets are shrinking. The WSJ also recommended reading blogs and books penned by several of our contributors. | advertisement | PUT YOUR MARKETING ON AUTOPILOT? Follow-up like a rockstar with multi- media and track your marketing ROI... But is automation worth it?
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"Reaching out to bloggers and social-media sites can help small companies build buzz even when marketing budgets are small," the Journal writes. WSJ.com asked social-media marketer Scott Monty, to recommend a list of blogs and books for owners and managers at small companies looking to learn more about tapping social media to engage customers online. MarketingProfs Daily Fix "does an amazing job of aggregating content from all over the Web to provide rich information from different perspectives," Scott says (and without any prompting from us, either)! In addition to the DF, Scott recommended: • Web Strategy by Jeremiah, by social media rock star and occasional MP contributor Jeremiah Owyang
• What's Next Blog by BL Ochman, who also occasionally writes for us
• PR Squared’s Jedi Training for PR 2.0 Tactics
• For Immediate Release: The Hobson & Holtz Report
• The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
• Now Is Gone: A Primer for Executives and Entrepreneurs by Geoff Livingston with Brian Solis -- both of whom have written (Brian and Geoff) and presented (Geoff) for MP
• The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott, who also keynoted our last MarketingProfs virtual event Check out Scott's recomm
endations and resources!
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