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Bite-Sized Search Marketing
This week, MarketingProfs launches another in its series of snack-sized newsletters. Get to the Po!nt: Search Engine Marketing will help you figure out what's working (and what's not working) in Search from a marketer's particular point of view. It's good timing, I think, because Search is an increasingly essential tool in the marketer's toolbox. The newest kid on the Get to the Po!nt block join Get to the Po!nt: Marketing Inspiration ("Swig a shot of Marketing Inspiration") and Get to the Po!nt: Small Business ("Invest 60 Seconds in Your Small Business"), among others. You can sign up for any or all of the snack-sized newsletters here. What's behind the snack-sized strategy? MarketingProfs is developing these short, subject-specific newsletters to offer a quick take on topics we think you will find interesting, on the precise subjects you want to read about. They are perfect for media snackers... or just plain old busy types, too. I invite you to test-drive one, two or more of these publications. You have to log in to your MarketingProfs account first and then you can select the topics of interest to you. And yep -- they're free. Let me know how you enjoy them. As always, your feedback is appreciated! p.s. And by the way, you can carry snack-sized newsletters with you on your iPhone via the MarketingProfs iPhone app. Details are here.
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