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This Week's Marketing How-To

13 Tips for Tuning Your Web Site to Increase Conversions and Inquiries: Q&A With Gerry McGovern

By Ann Handley. Choosing the right "customer carewords" will bring visitors through your Web site—and complete the sale. Get the full story >

Case Study

How Major League Baseball Doubled Fan Research Without Increasing Costs

Company: Major League Baseball
Location: Location: New York, NY
Industry: Professional Sports, B2C
Get the full story >
This Week's Top Articles

18 Strategies and Tools for Naming Your Business or Product
By Scott Trimble. It doesn't matter what you're naming—your product, your business, your Web site or your child, your choice is critical. Get the full story >

MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions
By Christopher Penn and John Wall. Write compelling copy, learn how to best use online calendaring, and make achievable 2008 resolutions. Get the full story >

How to Make Your Email Program More Productive in 2008
By Reggie Brady. If you haven't done it yet, now is the perfect time to map out plans for your email program. Get the full story >

Three Reasons to Be Wary of Customer Satisfaction Surveys
By Bill Cusick. How much real value does knowledge of "satisfaction" contribute to helping you keep profitable customers? Get the full story >

MarketingProfs Online Seminars

Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
January 10

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A Note to Readers
from Ann Handley
Chief Content Officer

A New Year, and 2 New MarketingProfs Newsletters

This week, MarketingProfs launches two more in its series of snack-sized newsletters, called Get to the Po!nt: Customer Behavior will help you figure out what makes your customers tick through insights based on solid research. Get to the Po!nt: Email Marketing offers fresh new takes on the tried and true of email.

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The two newest kids on the Get to the Po!nt block join Get to the Po!nt: Marketing Inspiration ("Swig a shot of Marketing Inspiration") and Get to the Po!nt: Small Business ("Invest 60 Seconds in Your Small Business.") You can sign up for any or all of the snack-sized newsletters here.

What’s behind the snack-sized strategy? MarketingProfs is developing these short, subject-specific newsletters to offer a quick take on topics we think you will find interesting, on the precise subjects you want to read about. They are perfect for media snackers... or just plain old busy types, too.

I invite you to test-drive one, two or more of these publications. You have to log in to your MarketingProfs account first and then you can select the topics of interest to you. And yep -- they're free.

Let me know how you enjoy them. As always, your feedback is appreciated!

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
Buyer Personas: A Smart Way to Align Sales and Marketing
January 17 with Adele Revella

Key Tools that Bridge the Gap Between B2B Sales and Marketing
February 7 with Michael Nick

Recent Job Postings

Director of Internet Marketing
Paula's Choice

VP of Marketing
SunGard

Director Interactive Marketing
Wolters Kluwer

Find and Post Jobs >

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