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This Week's Marketing How-To

Three Ways to Take Advantage of the Email Preview Pane

By Reggie Brady. The preview pane is important email real estate, and you can use it to your advantage. Get the full story >

Case Study

How a Pharmaceutical Patient-Support Program Increased Therapy Participation 20%, Boosted Sales

Company: Actelion Pharmaceuticals US, Inc.
Location: San Francisco
Industry: Pharmaceuticals, B2C
Get the full story >
This Week's Top Articles

Five Tips for Marketing in a Recession
By Glenn Gow. Are we poised for a recession? How will you work within that reality? Get the full story >

MarketingProfs Podcast: Some Things You Need to Know About SEO
By John Wall and Christopher S. Penn. What is viral marketing? Is keyword density still a factor in SEO? Get the full story >

The Power of Brand Repositioning: A Four-Phased Process
By Gregory J. Pollack. Just what is brand positioning, anyway? Get the full story >

Living Branding = The Branded Life
By Martin Lindstrom. Experiential brand building is taking on new and all-encompassing dimensions. Get the full story >

MarketingProfs Online Seminars

How to Make Marketing Indispensable to Sales
February 7

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A Note to Readers
from Ann Handley
Chief Content Officer

MarketingProfs B2B 2.0 Expo: Save Your Seat!

Last week, I told you about the brand-spanking new MarketingProfs virtual conference. The response was overwhelming: We now have over 1,000 registrants to the event, which takes place virtually – from the comfort of your desktop – on March 5.

So in case you missed it….here’s the deal, because you don’t want to be left out!

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How to Build an On-Demand
Webinar Program

How are organizations today using on-demand Webinars? What are some of the benefits and best practices for developing an on-demand Webinar program? Download the Quantum Leap Marketing white paper to find out how to leveraging recorded Webinars to provide anytime, anywhere messages to prospects.

What: B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008

When: March 5, 2008

Where: Virtual - Access this conference from anywhere

Why are we hosting this event? Because it's a crazy Web 2.0 world out there -- and it's changing daily. We feel it's our mandate to cut through the clutter—and bring you some answers. And—lucky you—this is the one time a year that we bring you our expertise in a conference setting, all for nada.

I’m excited about the lineup of speakers, as well as their innovative takes on the subjects they'll cover because, well, I put it together. See for yourself.

And be sure to save your seat while you are there! See you in March!

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
Generating Leads With Compelling White Papers
February 8 with Michael Stelzner

Telling a Story that Sells: Case Studies with Heart
February 14 with Gail Z. Martin

Recent Job Postings

Construction
Turner Construction Company

E-mail Communications Manager
National Federation of Independent Business

Web Communications Manager
National Federation of Independent Business

Editor - MarketingNPV Journal
MarketingNPV

Marketing Communications Specialist
SunGard

Find and Post Jobs >

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