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This Week's Marketing How-To

How to Achieve Lasting Improvements in Marketing Effectiveness (Hint: There Are Three Key Areas)

By Alan Hart, Barre Blake, and J. Mark Carr. The scramble to justify budgets can result in a hyper focus on short-term metrics associated with ROI, rather than a long-term sustainable path. Get the full story >

Case Study

How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogs

Company: Denali Flavors
Location: Wayland, Michigan
Industry: Consumer products, B2B
Get the full story >
This Week's Top Articles

How to Build 'Master-Planned' Customer Communities—Not Shantytowns
By Adrian C. Ott. Just as city planners use master plans to stimulate healthy growth, a "Customer Community Master Plan" enables marketers to develop an overall customer interaction plan. Get the full story >

For Whom the Bell Tolls: Not Necessarily the CMO—How to Survive and Thrive Instead
By Laura Patterson. The CMO's role has evolved since the first ones came on the scene in early '90s. But does extinction now loom? Get the full story >

Six New Year's Email Marketing Resolutions
By Matt McNeill. Here are the six marketing resolutions that will make a difference to your business in 2008. Get the full story >

Four Insights on How to Build Your Brand With Today's Luxury Customer
By Suzanne Hader. To inspire long-term relationships with a new breed of luxury consumer, you must understand how they want to relate to your brand. Get the full story >

MarketingProfs Online Seminars

Key Tools that Bridge the Gap Between B2B Sales and Marketing
February 7

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A Note to Readers
from Ann Handley
Chief Content Officer

B2B 2.0 Expo: Registration Is Now Open!

Every Monday for the past few weeks, I ring our events manager, Susanne Sicilian, with the same pestering inquiry: "Can I talk about the upcoming MarketingProfs virtual conference in this week's newsletter, pu-leeze?"

In prior weeks, Susanne has told me that we weren't quite prepared to fling open the registration doors -- virtually speaking, of course. But finally, this week, Susanne said yes!

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So here's the deal, because (did I say this already?) registration is now open!

What: B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008

When: March 5, 2008

Where: Virtual - Access this conference from anywhere

Why are we hosting this event? Because it's a crazy Web 2.0 world out there -- and it's changing daily. We feel it's our mandate to cut through the clutter—and bring you some answers. And—lucky you—this is the one time a year that we bring you our expertise in a conference setting, all for nada.

I’m excited about the lineup of speakers, as well as their innovative takes on the subjects they'll cover because, well, I put it together. See for yourself.

And be sure to save your seat while you are there! See you in March -- virtually speaking, of course.

p.s. Don't miss this week's MarketingProfs podcast, Banners from Beyond the Grave.

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
Generating Leads With Compelling White Papers
February 8 with Michael Stelzner

The Harrah's Story: A Case Study in Branding
February 21 with Kevin O'Donnell

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