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MarketingProfs B2B Forum 2007
What's New, What Works, What Sticks
Join us for two days of intensive learning, networking, and learn the secrets of B2B
prospect acquisition and management from the industry’s leading experts.
Check out the complete conference program.
Just five days away!
October 1 & 2, 2007
Renaissance Chicago Hotel
Register Today |
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Ben Elowitz
Wiki Your Way to More Search Engine Real Estate It's well known that a page-one search placement on Google, Yahoo, or MSN is imperative for driving organic traffic to your Web site. But if you're already in the enviable top spot position, is there something more you can do to gain even more traffic? There is, and aggressive web players are implementing the strategy effectively. Here's how. Get the full story.
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Niti Agrawal
Marketing to Small Businesses: What You Need to Know You might be an expert when it comes to marketing to large businesses. But selling your products and services to smaller companies requires an entirely different strategy. Get the full story. |
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A Note to Readers
Last Call! Like a bar at closing time, we’re rounding up your final orders for our Chicago event, which happens next week, October 1 and 2. If you are still sitting on the fence about attending, here’re 3 things you can do to decide. Of course, I hope you decide to swing by, meet the MarketingProfs folks, and learn a thing or two (or three). 1. Listen to this virtual seminar for free. Our own Roy Young talks with a few key presenters to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. Listen to the seminar here. 2. Call Roy. Our President is happy to answer any questions you might have about the upcoming event. Call Roy if you have a question, concern, or just to chew the fat about the conference content. Reach Roy at 866.557.9625. 3. Think about feeding your body as well as your mind. You’ve seen the conference site so you know that the content is top-shelf. But you might not have also noticed that we’re pulling out all the stops to make the entire conference experience pleasant and top-notch. The Renaissance Hotel in Chicago is a five-star establishment, its chef is award-winning, and we’ve included all meals – full breakfasts, lunches, dinner (and drinks!) during the event. A number of MarketingProfs staffers will be on hand during the event, as well, including Roy, Allen Weiss, Val Frazee, Sharon Hudson, Aaron Lorentz, Shelley Ryan, Susanne Sicilian, Corey Tarne, Jim Kelly, and me. Hope to see you there! Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
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Adrian Carol Ott
Beyond the 4Ps: The 5Ts of Marketing Operations What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing mix. Get the full story. |
Daryl Logullo
Five Outstanding Client Referral Tactics (and Action Steps) Here are five powerful referral strategies—and precise action steps—that, when used either individually or collectively, can cause a flood of new introductions. Get the full story. |
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50 Weekly Online Marketing Seminars --
One Low Price More than 50 Online Seminars Each Year (each one a $99 value). More than 85 Seminars in the Archives. Plus 100% Access to Thousands of Articles, Research, Marketing Templates, and Special Reports. All for the low price of only $199.
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Tony Lopresti
New Interest in, and New Tools for Measuring, Customer Satisfaction There's new interest in solving an age-old corporate problem of how to measure customer satisfaction. Lukcily, there are new tools for doing so, too. Get the full story. |
Jerry Bader
18 Web Marketing Concepts That Make a Difference These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size. Get the full story. |
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 | | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
Roy Young
roy@MarketingProfs.com
Customer Service
support@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
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