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Michael Fleischner
Seven Steps for Creating a Powerful Jump Page That Sells If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Effective development of these pages is essential for online marketing success. Regardless of the specific purpose, one fact remains the same—you want the user to take some type of action. Here are seven landing-page best practices for increasing conversion rates and getting users to take the action you're hoping for. Get the full story.
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John Rooks
Green Bubbles Pop, Too Housing booms, dot-coms, high-tech, bio-med, religious fervor, Republican or Democrat regimes, peace-war—all of it... all the best (and worst) bubbles have, or will, pop on their way back to the center. In terms of the "Greening of America," we are currently on the thesis end of the pendulum, with a fair amount more left to go to reach the apex. And then the backward slope begins. The bubble pops at the top. Get the full story. |
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A Note to Readers
The Bedrock of Real Marketing One of the key things marketers often struggle with is the balance between strategy and tactics. Nothing gets done if we spend all our time on strategy, and tactics based on shaky strategy are... well, shaky. So what to do?
“Err on the side of getting the strategy right,” advises veteran management consultant Michael Goodman. Without the strategic thinking and planning, he adds, “you’re always looking over your shoulder and second-guessing… because you’re afraid you’re actually doing the wrong thing at the speed of light!”
Goodman is leading a virtual seminar this Friday on “Positioning, Naming and Taglines, three of the most important strategic decisions a company can make (and all interrelated). This will be the third in our series on Small Business Marketing, and it promises to be one of the most interesting and valuable sessions of all. Positioning, Michael says, is “the bedrock of real marketing.” And given the volume of questions the experts in the MarketingProfs Know-How Exchange regularly field on taglines and naming… well, we know it’s a hot topic.
The seminar is free to Premium Plus members, and $99 for everyone else. To participate, walk on over to the sign up page.
And see you there! Ann Handley
Chief Content Officer
MarketingProfs
ann@marketingprofs.com PS: Attend Goodman's seminar, and Jonathan Krantz's seminar on B2B sales collateral this week, plus 4 seminars a month as a Premium Plus member. Register today.
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Laura Patterson
How to Write a Playbook that Enables Sales Effectiveness The sales playbook captures your company's knowledge about its markets, value propositions, offers, competitors, and best practices. These are the very elements that fall within the marketing organization's domain, which is why marketing plays a strategic role in developing the playbook. Get the full story. |
Gary M. Katz
Integrated? Strategic? Why Marketing Needs a New MO Let's face it: If we want to realize the vision of integrated marketing and strategic marketing, of a more collaborative and enjoyable work environment, of more stature and influence in our organizations, we need to let go of the old. Marketing needs a new MO. Get the full story. |
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Paul Paetz
iPhone Debut Rivals Harry Potter Mania... But Will It Last? (Or, Why the iPhone Is Not a Phone) Does the hype of the iPhone equal runaway success? Is the game already won? Or will there be an equal and opposite reaction when possibility and excitement about the future gives way to reality, and inevitable issues arise with service, availability, bugs in functionality and unfulfilled expectations? Get the full story. |
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amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
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Customer Service
support@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
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