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Secrets of Search Marketing Success
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Christina Kerley
Round Four of the MarketingProfs Book Club: Q&A With 'Robin Hood Marketing' Author The MarketingProfs Book Club is back with a book that does a lot of good for just causes… by outright stealing know-how from big brands (Robin Hood, anyone?).
In "Robin Hood Marketing," Katya Andresen shows you how to sell your cause or mission as successfully as the great marketing minds of corporate America sell their products. The Robin Hood Rules "steal" from the winning formulas that sell everything from socks, cigarettes and mattresses to help show nonprofit marketers how to appeal to their audiences' values and get people to take notice. Get the full story.
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C.B. Whittemore
Which Comes First: The Policy or the Blog? Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first -- the policy or the blog? Get the full story. |
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A Note to Readers
Highlights from Chicago In a word: WOW! Our inaugural conference in Chicago last week went off without a hitch (well, mostly…). And what’s more, it was full of learning, networking, and lots of fun. If you were there, I hope I got to meet you. If you weren’t… well, hope to see you next time. And in the meantime, enjoy are some highlights from Chicago, via: Video…
Have You Googled Yourself? Photos…
Candids from attendees Podcasts…
...with William Arruda
...and Chip Heath Blog posts…
On the MarketingProfs Daily Fix News Coverage…
...in B2B Online …and, finally, a contest:
Win free coffee for a year! Look for news soon of our 2008 lineup. Thanks, all! Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs PS: Sign up to be the first to receive updates on upcoming MarketingProfs conferences.
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David McNally
Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivation Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call as enthusiastically as if it were the first. For the majority of us who, perhaps, fall somewhere in the middle, there is an opportunity to increase "motivational intelligence" by keeping in mind five simple principles. Get the full story. |
Gerry McGovern
Killer Web Content Examples Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Get the full story. |
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Barry A. Densa
Breaking News: Advertising Is Dead! Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do? Get the full story. |
Gregory J. Pollack
Partnership Brand Marketing—It's About Distribution Channels Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe even on a larger scale. But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved. Get the full story. |
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amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
Roy Young
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Customer Service
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Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
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