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Notice Anything Different?
Welcome to the newly redesigned newsletter, which we think is a whole lot more streamlined and, well, attractive than the previous (5 years!) design. Like anything you’ve grown familiar with, you might feel a little disoriented… so let me walk you through the changes... * The premium How-To – accessible to paid subscribers – continues to be in the top spot, complete with a sharp new graphic to accompany it.
* The Case Study -- which used to appear above my note – now appears in the second spot.
* This week's Online Seminar. It’s available to paid subs only, too. But don’t worry, there’s still plenty of free stuff...
* Like four new free articles. This week: "dead" email names, a podcast debate on Twitter, SEO for new sites, and a new "Classic Truth" that explains a fundamental, evergreen marketing concept. You might notice that the new newsletter is slightly shorter – and you’d be correct. Feedback from you indicated that a shorter, punchier newsletter would be easier to digest. Also, the content now has a greater emphasis on What’s New and What Works in marketing. So please check it out. Love it? Hate it? Weigh in! P.S. We haven’t had a Premium price increase in 3 years, but as sure as winter in the Northeast... it’s coming. This week is the last for taking advantage of Premium pricing before the price goes up! Sign up here.
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